Home Office Design Tips — From a Financial Advisor?
In my occasional series of crappy newsletters, here’s another, sent by a financial planner.
The only professional I want to get office design tips from is an interior designer or furniture vendor.
With financial reform and the worldwide economic meltdown on most everyone’s mind, sending a newsletter with fluff like this makes me question whether this advisor is in the loop or out to lunch. C’mon, talk to me about something you’re a credentialed expert in!
Oh, the money saving tips? Crap I could get from Reader’s Digest like take your lunch to work instead of eating out and get DVDs free at the public library instead of renting them. You must be kidding.
This is another fine example of sending something for the sake of sending something. This advisor needs an editorial calendar. Big Time.
Oh, and the last straw? She actually PAID a vendor to give her a proverbial communications black eye.
If your boilerplate requires you to disclaim giving financial advice, at least print some material that verges on the topic!
Sheesh.
Gotta Love footnoted.org
Financial pros and self-directed investors alike appreciate the work that Michelle Leder at footnoted.org does speaking truth about powerful businesses and the people they overpay to run them. Good to know someone’s on the job ferreting out the things companies try to bury in their routine SEC filings.
Ms Leder found her calling as a forensic reader of company reports after losing part of her IRA on Qwest Communications. Conducting the post-mortem on that transaction,Ms Leder realized that “instead of relying on happy talk from corporate executives and over-enthusiastic analysts, she should have spent her time reading the company’s SEC filings. In a little over an hour’s time, she found several red flags that pointed to overly aggressive accounting.”
A seasoned business journalist, she wrote Financial Fine Print: Uncovering a Company’s True Value and launched footnoted, which was acquired by Morningstar earlier this month. Proof positive that sometimes those who do good can also do well.
Be sure to bookmark or get a feed from footnoted’s blog.
Here’s a recent video of Ms Leder who, like me, works out of a home-based International Headquarters and is ably assisted by a canine.
February Book Lust

courtesy of Duke Magazine
No, the Birthday Fairy didn’t bring me a Nook last month, but now I wonder if I should hold out for an iPad. Your suggestions?
BUT WAIT! This just in! Apparently I’m not the only one who didn’t know you could download the Kindle software to a PC and start reading. Hmmm…anyone tried this? Please comment.
Speaking of reading technology, Duke Magazine featured a recap of a panel discussion on the future of reading “The End of Civilization as We Know It? The central question was technology’s impact on how, what, and why we read. I particularly enjoyed the back & forth on Google’s Booksearch and this quote from Andy Berndt ‘89, managing director of the Creative Lab at Google, “But we’re not interested at all in replacing books. A lot of people who talk about this haven’t even ever used Book Search. The hope is that if you can search for something about a topic, and you can find a book, even a snippet of a book, that exists somewhere else, you might continue to pursue that interest. If you can’t, you might not. And that seems hugely important.”
You Are Not A Gadget: A Manifesto
by Jaron Lanier
Amazon choose this as one of January’s best books, saying, “For the most part, Web 2.0–Internet technologies that encourage interactivity, customization, and participation–is hailed as an emerging Golden Age of information sharing and collaborative achievement, the strength of democratized wisdom. Jaron Lanier isn’t buying it. In You Are Not a Gadget, the longtime tech guru/visionary/dreadlocked genius (and progenitor of virtual reality) argues the opposite: that unfettered–and anonymous–ability to comment results in cynical mob behavior, the shouting-down of reasoned argument, and the devaluation of individual accomplishment. Lanier traces the roots of today’s Web 2.0 philosophies and architectures (e.g. he posits that Web anonymity is the result of ’60s paranoia), persuasively documents their shortcomings, and provides alternate paths to “locked-in” paradigms. Though its strongly-stated opinions run against the bias of popular assumptions, You Are Not a Gadget is a manifesto, not a screed; Lanier seeks a useful, respectful dialogue about how we can shape technology to fit culture’s needs, rather than the way technology currently shapes us.”
Here’s an excerpt from an interview with the author from Publishers Weekly
Q: As one of the first visionaries in Silicon Valley, you saw the initial promise the internet held. Two decades later, how has the internet transformed our lives for the better?
A: The answer is different in different parts of the world. In the industrialized world, the rise of the Web has happily demonstrated that vast numbers of people are interested in being expressive to each other and the world at large. This is something that I and my colleagues used to boldly predict, but we were often shouted down, as the mainstream opinion during the age of television’s dominance was that people were mostly passive consumers who could not be expected to express themselves. In the developing world, the Internet, along with mobile phones, has had an even more dramatic effect, empowering vast classes of people in new ways by allowing them to coordinate with each other. That has been a very good thing for the most part, though it has also enabled militants and other bad actors.
Q: Most authors have never made a living from selling their books. They’ve always had to teach or do something else on the side.
A: Sure, that’s also been true in music. But both music and publishing have always supported the creative middle class. So we’re speaking now at the Random House offices in New York. There’s a floor full of people here who are earning salaries and supporting families, who are not hit authors but are editors and publicists and all sorts of things, and they’re immensely valuable. This new world that many like Chris propose disenfranchises them completely.
In an earlier draft of the book I actually went through research on exactly what’s happened to the middle class in music, so if you go back to the start of the Web, there were hundreds of thousands of people filing taxes as musicians, only a tiny portion of whom did so on the basis of being known. But there were so many little jobs—session musicians, sound technicians—and that just fell off a cliff. I assert, and I think with good reason, that had we not screwed up in this way, we would not have had the recession. We have to be looking at results, and if the Internet was so great for wealth, then we should be getting wealthy. It has to be stated that simply.
IOU: Why Everyone Owes Everyone and No One Can Pay
I, like many, am suffering from meltdown forensics fatigue. But this book got my attention when I heard the author interviewed on NPR’s Marketplace.
Here’s an excerpt from NYT Review: Mr. Lanchester, who is British, isn’t an economist or a business journalist. He’s a novelist (and a talented one; try “The Debt to Pleasure”), a man with no special financial expertise whatsoever. A few years ago he began following the financial meltdown for research purposes, as background for a novel he was writing. He soon realized, he says, “that I had stumbled across the most interesting story I’ve ever found.”
Once upon a time in America and Britain, he observes, “the jet engine of capitalism was harnessed to the ox cart of social justice, to much bleating from the advocates of pure capitalism, but with the effect that the Western liberal democracies became the most admired societies that the world had ever seen.”
Then the Wall crumbled, and “the jet engine was unhooked from the ox cart and allowed to roar off at its own speed. The result was an unprecedented boom, which had two big things wrong with it: It wasn’t fair, and it wasn’t sustainable.”
“I.O.U.” crosses over into black satire when Mr. Lanchester describes how bankers used their new tools to make money from poor people, the worst credit risks, by prying their cash loose through predatory lending, then pooling this money and selling it off. Who cared if these people defaulted on their mortgages? The risk had already been passed along to others, and ultimately, when banks failed, to taxpayers. Mr. Lanchester calls this “a 100 percent pure form of socialism for the rich.”
With steam shooting from his ears, he summarizes: “So a huge, unregulated boom in which almost all the upside went directly into private hands, followed by a gigantic bust in which the losses were socialized. That is literally nobody’s idea of how the world is supposed to work.”
Mr. Lanchester’s history lesson is peppered with dead-on references to everything, including “Annie Hall,” “The Simpsons,” “The Wire,” Hemingway and Jacques Derrida. He is effortlessly epigrammatical. (“In a sense, credit isn’t just an aspect of the economy, it is the economy.”)
Before you begin to cry, pick up a copy of “I.O.U.” Good humor and good company will be the things that’ll get us through.
Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
by Jeremy Gutsche

I’m writing a business book for a general audience, and read this one because I find the visual approach so refreshing. I want to emulate the approach in my work.
This video will do a better job of explaining it than a written review:
The Relentless Revolution: A History of Capitalism
by Joyce Appleby
I excerpted from the NYT Sunday Book Review:
Appleby, a distinguished historian who has dedicated her career to studying the origins of capitalism in the Anglo-American world, here broadens her scope to take in the global history of capitalism in all its creative — and destructive — glory.
In viewing capitalism as an extension of a culture unique to a particular time and place, Appleby is understandably contemptuous of those who posit, in the spirit of Adam Smith, that capitalism was a natural outgrowth of human nature. She is equally scornful of those who believe that its emergence was in any way inevitable or inexorable.
Appleby believes that intimations of capitalism’s rise first surfaced in the Netherlands, where an otherwise unremarkable country with few resources of its own managed to catapult itself to wealth and prominence in the space of a century. While Appleby lingers on the Dutch — and even manages to make things like the herring trade sound interesting — her principal subject is Britain, which she considers the true cradle of capitalism.
Her focus on Britain has little to do with William Blake’s “dark satanic mills” and other symbols of the Industrial Revolution. Instead, Appleby sees in mundane changes in agriculture the beginnings of later, more dramatic, developments. In 16th-century Europe, she observes, about 80 percent of the population was engaged in agriculture — roughly the same proportion as at the time of the Roman Empire. By 1800, the British farming population had dropped by more than half, thanks to innovations that produced a new, commercial agriculture, like crop rotation and the private enclosure of public lands. These efficiencies created a huge pool of surplus labor, setting the stage for the more visible British capitalism in the coming centuries.
It is to Appleby’s credit that she spends time on a subject like this, which is too often slighted in popular histories. In a similar spirit, she captures how a new generation of now forgotten economic writers active long before Adam Smith built a case “that the elements in any economy were negotiable and fluid, the exact opposite of the stasis so long desired.” This was a revolution of the mind, not machines, and it ushered in profound changes in how people viewed everything from usury to joint stock companies. As she bluntly concludes, “there can be no capitalism . . . without a culture of capitalism.”
Other books I wish I could find the time to read (but know I won’t)
The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives by Shankar Vedantam, a science writer for The Washington Post and a Nieman Fellow at Harvard University.
Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone dives into the latest psychological findings to investigate how and why prices are allocated.
Next month brings several reader reviews. Please let me know if you’re reading anything interesting that you’d recommend or want to review for an upcoming Book Lust post.
The Myth of Fair Value (and How to Take Advantage of It)
BofA Taking one for Team USA?
In a banking town like Charlotte, you can’t swing a dead cat without hitting a VP of one bank or another. Well, these days make that “or a former VP.”
One of my friends works for Bank of America and another is a criminal defense lawyer. The banker persists that Ken Lewis and BofA are being singled out for bad treatment by the feds. Here’s what the lawyer says on the matter of Mr Lewis and the Merrill Lynch deal:
Q: Did Mr. Lewis breach his fiduciary duty to BOA shareholders when he did not terminate the deal noting a contractual clause that losses were way over what was projected?
Q: Did Merrill execs enter into a contract knowing of these losses, hiding them in some way and using “fraud in the enducement”? Charges coming against Merrill execs.?
Q: Would BOA’s stock price settled at a higher price when the market hit rock bottom? i.e. not as big a loss to shareholders.
A: If yes, to any of these, then he failed in his duty as CEO. Thus, a jury must decide if that is negligent (fired for that) or criminally negligent or culpable (go to jail for this).
Bottom line: Taking one for the USA team is not a defense, it is mitigating.
Banker Motivation
As I mentioned in December Book Lust I’m reading Dan Pink’s new book Drive: The Surprising Truth About What Motivates Us. The book’s publisher had perfect timing, with January’s headlines of banker bonuses and the prospect of taxing TARP recipients.
There’s a lot of hand wringing about what will happen to the entire economy if the financial sector is reined in:
- Will “under paid” (therefore presumably under qualified) bankers screw up the economy?
- Will all the good financiers move to hedge funds, leaving our big banks in the hands of a bunch of brain-dead drones willing to work for a mere 25x their average company worker’s wage?
- Is limiting banker compensation the last nail in capitalism’s coffin?
And then there’s the rumor that Goldman Sach’s Lloyd Blankfein will be taking a $100m bonus for 2008’s work. That’s in contrast to the US Census Bureau’s report that the average 2008 per capita income was just under $27k. I don’t think the feudal lords of the dark ages made those multiples.
Before jumping in with Drive’s analysis of human motivation, I’ll let The Daily Show guide us down memory lane with those to whom much was given and nothing was demanded:
| The Daily Show With Jon Stewart | Mon – Thurs 11p / 10c |
| The Financial Crisis Inquiry Commission-Team | |
The evolution of motivation
Mr Pink says Motivation 1.0 centered around survival. Sometimes survival meant stealing a meal or a spouse but eventually the human species figured out that cooperation was a less painful, more humane way to conduct ourselves, and Motivation 2.0 came into being.
Motivation 2.0 centered around punishment and reward and “it is so deeply embedded in our lives that most of us scarcely recognize that it exists.”
Despite its greater sophistication and higher aspirations, Motivation 2.0 still wasn’t exactly ennobling. It suggested that, in the end, human beings aren’t much different from horses — that the way to get us moving in the right direction is by dangling a crunchier carrot or wielding a sharper stick. But what this operating system lacked in enlightenment, it made up for in effectiveness. It worked well, extremely well. Until it didn’t.
The Seven Deadly Flaws of Carrots and Sticks:
- They can extinguish intrinsic motivation
- They can diminish performance
- They can crush creativity
- They can crowd out good behavior
- They can encourage cheating, shortcuts, and unethical behavior
- They can become addictive
- They can foster short-term thinking
This is not to say that carrots and sticks are always bad
Drive has a chapter on circumstances where punishment and rewards work very well, thank you very much. But we’re headed full gallop into Motivation 3.0, which recognizes that while people are at times profit maximizers (and therefore extrinsically driven), we are also “purpose maximizers,” which means we’re motivated intrinsically as well.
For the word lovers among us, “purpose maximizers” has its own Latinate descriptor: Homo Oeconomicus Maturus (Mature Economic Man).
Bruno Frey, an economist at the University of Zurich says “Intrinsic motivation is of great importance for all economic activities. It is inconceivable that people are motivated solely or even mainly by external incentives.“
Mr Pink lists several highly successful business people who are driven by intrinsics to achieve and even asks us to ponder whether the intrinsically-motivated Warren Buffett and Oprah Winfrey are any less economically successful than Jeff Skilling and Donald Trump (whom most would agree are Motivation 2.0 poster boys).
What about the bankers?
Americans are stuck in Homo Oeconomicus (Economic Man) mode, instead of Homo Oeconomicus Maturus mode. We aspire to big bucks ourselves, so while there’s still a chance we can make the current system work for us, we’re loathe to reform it. I think this is why we didn’t DEMAND taxpayer representation on the boards of the organizations we taxpayers saved from the ash heap in October 2008. That, plus the fact that the moneyed class and the politicians they own have convinced us that we should fear big government more than big business (or perhaps anything else).
We’ve seen what extrinsically motivated bankers can do for society. I’m sure we can find some Homo Oeconomicus Maturus boards and managers out there — aren’t they the ones running credit unions?
Maybe Sir Richard Branson could bring “Virgin Money” to the US, too. The CEO (a woman!) says “Our aim is to make ‘everyone better off’ in the way we do business by offering good value to customers, treating employees well, making a positive contribution to society and delivering a growing profit to shareholders. Our approach to banking is founded on developing a sustainable, savings-based business.”
Finally, I’m not in a position to judge whether Lloyd Blankfein believed himself when he declared that his firm does “God’s work.” Stephen Colbert seems to have an answer to that question:
| The Colbert Report | Mon – Thurs 11:30pm / 10:30c |
| Goldman Sachs Does God’s Work | |
PIMCO’s Ring of Fire
Scroll down for writing prompts, bloggers & newsletter writers.
In my occasional series of publicly (and respectfully) editing business writing, this time I offer unsolicited advice to PIMCO, a leading global investment management firm, which publishes respected and widely-read newsletters.
Today I read The Ring of Fire, written Mr William H. Gross, a founder of PIMCO who oversees the management of more than $800b of fixed income securities (among many other things). It started off well enough with a personal reflection on his long and distinguished career and the careers of others, but I’d have shortened this part by a couple of paragraphs.
Then the segue:
There have been numerous changeups and curveballs in the financial markets over the past 15 months or so. Liquidation, reliquidation and the substituting of the government wallet for the invisible hand of the private sector describe the events from 30,000 feet. Now that a semblance of stability has been imparted to the economy and its markets, the attempted detoxification and deleveraging of the private sector is underway. Having survived due to a steady two-trillion-dollar-plus dose of government “Red Bull,” Adderal or simply black coffee, the global private sector is now expected by some to detox and resume a normal cyclical schedule where animal spirits and the willingness to take risk move front and center. But there is a problem. While corporations may be heading in that direction due to steep yield curves and government check writing that have partially repaired their balance sheets, their consumer customers remain fully levered and undercapitalized with little hope of escaping rehab as long as unemployment is at 10-20% levels worldwide. “Build it and they will come” is an old saw more applicable to Kevin Costner’s Field of Dreams than today’s economy. “Say’s Law” proclaiming that supply creates its own demand is hardly applicable to a modern day credit-oriented society where credit cards are maxed out, 25% of homes are underwater, and job and income creation are nearly invisible.
OK, before you look at my table of edits below, ask yourself “What does he want me to know? What should I expect next?” Myself, I didn’t predict that he’d head into a global economic analysis since the segue focused exclusively on America. This isn’t fiction, or even narrative nonfiction, Mr Gross, this is business writing. Point the headlights where you intend to steer the vehicle.
Surgical edits to what WAS written
| Instead of | I’d write |
| There have been numerous changeups and curveballs in the financial markets over the past 15 months or so. | The financial markets threw us a number of changups and curveballs these past 15 months or so. (drop the passive voice) |
| Liquidation, reliquidation and the substituting of the government wallet for the invisible hand of the private sector describe the events from 30,000 feet. | The invisible hand of the market has been replaced by the government wallet and we’ve seen liquidation and reliquidation. (the sentence is more active now and that cliche– ‘30,000 feet’– removed) |
| Now that a semblance of stability has been imparted to the economy and its markets, the attempted detoxification and deleveraging of the private sector is underway. | Now that the economy and its markets have achieved some semblance of stability, the private sector’s detoxification and liquidation is underway. (isn’t that more clear?) |
| Having survived due to a steady two-trillion-dollar-plus dose of government “Red Bull,” Adderal or simply black coffee, the global private sector is now expected by some to detox and resume a normal cyclical schedule where animal spirits and the willingness to take risk move front and center. But there is a problem. | However, there is a problem in the thinking that the private sector can resume a normal cyclical schedule after two-trillion-dollar doses of government “Red Bull,” Adderal or plain black coffee. It just doesn’t work that way. Here’s why: (and then go into bullets) |
I’ll say this, the article is full of writing prompts
My editing scalpel safely retired to the autoclave, I took some points from Mr Gross’ article to help bloggers and newsletter writers in search of a juicy topic.
- The PIMCO Ring of Fire includes the US, Japan and six European countries whose public debt is most likely to reach 90% of GDP (with an ensuing 1% fall in growth). If you look at the graph (a nice one) you’ll see that the countries identified as less likely than those in the Ring of Fire to stumble are Sweden, Germany, the Netherlands, Canada, Norway, Finland, Denmark and Australia. Mr Gross says these countries are “considered to be most conservative and potentially more solvent, with the potential for higher growth.” If you’re a Forex trader advisor or investor, does this have any bearing on your recommendations or holdings?
- Mr Gross argues for tilting growth-focused (and currency) assets toward countries like China, India and Brazil. What’s your position and why, advisors and investors?
- If you want to avoid developing economies, Mr Gross says look north to Canada, our more conservative neighbor (I wrote about this here). He also says to avoid the UK. How does this inform your investment strategy?
- Last year Denmark (one of the countries farthest from the Ring of Fire) was named “The happiest country on Earth” by social scientists at Blue Zones Project . ABC ’s 20/20 story homed in on the social egalitarianism of Danes, who don’t derive great personal status from their job choices. “Denmark is what is called a ‘post consumerist’ society. People have nice things, but shopping and consuming is not a top priority. Even the advertising is often understated. Along with less emphasis on ’stuff,’ and a strong social fabric, Danes also display an amazing level of trust in each other, and their government.” Comment on what this might foretell about the path of American deleveraging– do the Danes lead you to believe the deleveraging Mr Gross describes might not be all that bad after all?
- While we’re on the subject, Danes pay some of the highest taxes in the world — between 50 percent and 70 percent of their incomes. In exchange, the government covers all health care and education, and spends more on children and the elderly than any country in the world per capita. What say ye about health insurance reform, Americans?
- In the most recent study of happiness, directed by University of Michigan political scientist Ronald Inglehart and administered from Stockholm, “the survey found that freedom of choice, gender equality, and increased tolerance are responsible for a considerable rise in overall world happiness. The results shatter the more simplistic and traditionally accepted notion that wealth is the determining factor, says Inglehart.” Is it possible that we Americans can learn to see ourselves — and each other — differently after this shared economic hardship?
January Book Lust
This month we have a fiction entry in Book Lust by writer Barrie Abalard, who reviews the latest book in the series that inspired the Golden Globe winning “Dexter” TV series.
Want to review a book for February? Please let me know.
In the continuing discussion about e-readers I asked a hedge fund manager who follows technology to weigh in on the Kindle versus Nook choice for my birthday. He goes by “Dasan” online.
Here’s what he says.
Happy Birthday, Tamela – I know you’ve been considering whether to buy a Nook or a Kindle. I’ve got some ideas for you.
First, the most important thing is your decision to buy an e-reader in the first place. In 20 years or less, printed-paper books will be as common as a scroll of wizardly runes is today. People will look back and wonder why books didn’t migrate to digital delivery before music and movies did. But today the question remains – to Nook or to Kindle?
You say you’re leaning toward buying the Nook because it runs on Android and you are bullish on where Android’s headed. Sorry, but you’re missing the whole point of e-readers. The point of the e-reader is to “disappear” in your hands and let you drift into that trance-like state of reading. When I’m reading Dune for the 5th time on my Kindle, I don’t even know what an operating system is. You love libraries and bookstores; that would seem to make a Nook the obvious choice, with its physical stores. Barnes & Noble has promised to let you use your nook to read books for free in their stores. Before you get too excited about that, you better look at their financial statements. Did you know that they are in the process of closing all of their B. Dalton bookstores? I wonder how long they can keep their physical stores. I loved record stores – can you find one for me? Buy a Kindle, and you don’t buy an e-reader, you buy access to the entire Amazon bookstore. But the Nook sure has a piece of hardware, with a great color second screen and that wonderful rubber backing! The decision is obvious – buy one of each!
Thanks, Dasan. Sounds like I can’t lose. I’ll let you know whether the Birthday Fairy brought me either of these.
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves
by Andrew Ross-Sorkin, reviewed by Jim Gobetz
The book chronicles the events leading up to and surrounding the recent economic turmoil It is the third book on the topic I have read and by far the most exhaustive and detailed. Mr. Ross-Sorkin has unparalleled access to the key players in the events and a very flowing and easy to read writing style. He describes the characters in an unbiased manner and I came away feeling that he was quite neutral on everybody. This is a fair contrast to “The Sellout” by Charles Gasparino whose opinions of the players are obvious.
The book was good to great from cover to cover, but I am somewhat reticent to recommend it to anyone who is really not a total economy wonk like I am. The casual observer is likely to get bogged down in the details as there are literally hundreds of players and their interactions read like those of the Plantagenet’s. If you are really keen to get inside the events of 2007-2009 you won’t find better access, Mr. Ross-Sorkin has interviewed all of the key and nearly all of the ancillary players many times in his role with the NY Times. I follow the market and the political events that relate to it like a stalker, yet still I learned quite a few new things and gained new insight into the minds of the rainmakers that led us in and out (hopefully) of the debacle.
So for the fanatics, go for it, it’s a joyride through a subject you can’t get enough of. For those of a more relaxed interest, you’ll have to decide if you’re interested enough for 800 pages or so on this particular topic.
Bonus: my friend Matt Davio interviews Mr Sorkin.
Mobs, Messiahs, and Markets: Surviving the Public Spectacle in Finance and Politics
by William Bonner and Lila Rajiva, reviewed by Jim Gobetz
This book attempts to link the three title entities into a treatise on the human condition from which they sprang. Unfortunately the book is like a roller coaster, looping back and forth, and in and out of the topics in a way that was in my opinion uncoordinated. I am not a writer of books but I suspect a failure on the part of the editor is greatly responsible. Each chapter is interesting in and of itself but taken as a whole it makes no conclusions. The authors are at times strident and appear to be approaching a point which is never made, or they make a point that is unsupported in the context of the chapter but is in another chapter.
I have the feeling that if the book had been organized in a better fashion I might be writing a positive or even very positive review, but as is I cannot recommend it. Sadly, while the title elicits interest the text fails to deliver.
Think Twice: Harnessing the Power of Counterintuition
by Michael Mauboussin, reviewed by Derek Hernquist
Michael Mauboussin’s previous book, More Than You Know, was a collection of essays he had written under the title “The Consilient Observer”. I loved it for its discussion of the odd ways in which we process information and make decisions. Think Twice moves his work from an investor-heavy descriptions to more general prescriptions, contributing to the recent wave of books from Gladwell, Ariely, etc. on social movements.
It’s an engaging read, with countless examples of fascinating behavioral experiments. Those familiar with studies by Kahneman, Tversky, Asch, etc. will recognize many, but he also offers examples from the real world lab. Why do only 12% of Germans consent to organ donation, yet 100% of Austrians do? Because in Germany, one must opt-in, while in Austria one must opt-out…a simple difference in the way choices are presented makes a world of difference. Other examples of suboptimal decision-making abound, from Harrah’s Casino thinking high rollers are their best customers(they’re not) to a music lab giving listeners a chance to think independently about a selection of new songs(they couldn’t).
I find Mauboussin’s examples both enlightening and entertaining, but it’s this “Cliffs Notes” approach to behavioral study that defines both the strengths and weaknesses of this book. Experts in the field of psychology will already be familiar with many examples, and find the prescriptions for improving our decision-making skills too simplistic to be make a difference. For me, however, his work has been instrumental in building a constant awareness of context where snap (attribute-based) judgment had resided…a major help in accepting the potential of markets to go where the mood takes them regardless of my opinion.
Personally, I love these books and find them appropriate for 95% of the population, particularly investors, business executives, marketers, and political operatives. Both the results and implications of dozens of studies are laid out in simple form, giving the reader a vivid memory on which to construct his or her personal decision-making process. If Mauboussin’s name is new to you and you are fascinated by how we make choices, I think you’ll love Think Twice.
How God Changes Your Brain: Breakthrough Findings from a Leading Neuroscientist
b
y Andrew Newberg M.D.& Mark Robert Waldman, reviewed by Wray Herbert(Washington Post’s Book World)
Gus was not a “meditation type of guy.” He was more of a Joe Sixpack, a Philadelphia mechanic not much interested in religion. He hauled himself into Andrew Newberg’s clinic for one reason: His memory was failing. Newberg, a neuroscientist and memory expert, has a special interest in spirituality; he has scanned the brains of worshipers ranging from Franciscan nuns to Pentecostals speaking in tongues. So why was he bothering with Gus? Well, Newberg explains in “How God Changes Your Brain,” his studies (with coauthor Mark Robert Waldman) had convinced him of a link between spirituality and cognitive health: The neurochemical changes that he observed during meditation and prayer appeared to improve brain function.
But Newberg had studied mostly devotees with years of spiritual training; he wanted to see whether a novice might benefit, too. So Gus learned the basics of Kirtan Kriya meditation. Rooted in 16th-century India, Kirtan Kriya involves conscious regulation of breathing as well as repetitive movements and sounds. Gus picked it up right away, practicing 12 minutes a day for eight weeks. That’s a blip compared to what many students of meditation do. Even so, Newberg writes, Gus had greater clarity of mind, empathy and emotional equilibrium. What’s more, his working memory improved as much as 50 percent on some tests. Gus’s case may be inspiring to readers worried about the mental decline that comes with aging. But those looking for the loftier answers promised in the book’s title may come away unsatisfied, and a bit confused. At times Newberg seems to be writing about a broad notion of spirituality, while at other times he focuses on rituals — the mantras and mudras and prayer beads — without any spiritual content or commitment. He doesn’t want to leave anyone (even atheists) outside the tent, so his definition of God is whatever any individual’s neurons are conjuring up at the moment — or the next moment or the next, because God is “constantly changing and evolving.” Inclusiveness is all well and good, but loose theology doesn’t necessarily make for rigorous testing. The second half of “How God Changes Your Brain” is a how-to book. There are lists upon lists here, and even lists within lists: eight best ways to maintain a healthy brain, including five essential reasons for yawning; nine steps for dealing with anger; six strategies for improving communication and six more for creative problem-solving. You get the idea. Aging baby boomers are hungering for good science writing on both brain health and spirituality. Happily, there are excellent books on this important topic, notably Sharon Begley’s “Train Your Mind, Change Your Brain” and Daniel Goleman’s “Social Intelligence.” Start with them. Unhappily, this bloviating volume will leave most readers still seeking.
The Moral Underground: How Ordinary Americans Subvert an Unfair Economy
by Lisa Dodson, reviewed by Publishers Weekly
In this fascinating exploration of economic civil disobedience, Dodson (Don’t Call Us Out by Name) introduces readers to teachers, supervisors, health-care professionals and managers who bend the rules—and even break the law—to support those in need. Dodson shares stories of individuals like Linda, a health-care supervisor who has, against hospital policy, “driven an employee to court on work time” and allows her low-wage employees to manipulate the schedule so they can attend to child-care needs. The author interviews Cora, a restaurant manager, who came up with a “double talk system,” in which she keeps two sets of time sheets so that workers can attend to family issues and who says, “helping women meet their kids or do what they have to do is more important” than her chain restaurant’s rules. Dodson’s study is gripping and her argument is persuasive: we should not have to put compassionate Americans in a position where they have to choose between following rules and helping those who are trying to help themselves.
Dexter by Design (how timely, after Sunday’s Golden Globe awards)
by Jeff Lindsay, reviewed by Barrie Abalard
Summary: A good read for Dexter fans, but not Lindsay’s best. If you’ve never read any of the “Dexter” novels, start with book one, Darkly Dreaming Dexter, in order to read this one (book four) in context. If you’ve only watched the Showtime TV series, be aware that the plots of the series and the plots of the books diverge greatly. Three and a half out of five stars.
I discovered Jeff Lindsay’s “Dexter” novels about six months before the Showtime series began. During that six months, when most of the world didn’t know the books existed, I was practically stopping strangers to rave about Lindsay’s writing and characterization. My family grew thoroughly sick of my Dexter talk. And then… the series began, with the first season repeated on one of the broadcast networks (CBS, I believe), and suddenly everyone knew what, and who, I was talking about.
Thus, Dexter by Design was a book I waited for with great impatience. And it mostly satisfies. Mostly. But it doesn’t get near the admittedly high bar Lindsay set for himself with books one and two (Darkly Dreaming Dexter and Dearly Devoted Dexter) and the slightly less spectacular but still excellent book three, Dexter in the Dark.
I believe a large part of the problem with the book’s momentum—it takes a while to get off the ground—lies in the beginning. Dexter and Rita, his new wife, are honeymooning in Paris. While Lindsay wraps up the honeymoon intro fairly well, setting the stage for the rest of the book, the story would have been stronger if he’d opened with Dexter doing his thing in Miami, as usual, and then working in remembrances of his honeymoon. I think the horror that serves as the end to the honeymoon scenes would work better if it were teased out over the first fifth of the book or so.
I also found Lindsay’s writing in the first chapter a bit irritating, before the book settles down into the sardonic commentary that is his (and Dexter’s) forte. The observations about Paris and art strike me as too floridly written, and not consistent with Lindsay’s usual clean style. I was annoyed, frankly, waiting for the real action to begin.
But, it’s not a huge quibble if you are a “Dexter” fan, which I am. Once the story returns to Miami, where Dexter works as a blood spatter analyst for the police crime lab and moonlights by taking out evil folks with his sociopathic relish, the story regains its footing. The tale is one of viciousness as well as absurdity, with some surprise turns that keep the momentum going. Unfortunately, the ending is a bit weak, as well as completely unsurprising, which disappointed me.
Lindsay’s first two books knocked my socks off. The third one, Dexter in the Dark, was only a shade less amazing. Lindsay takes chances with his main character that, in the first three books, made me gasp with surprise and pleasure as he spun plots that eventually resolved in a satisfying way. If you’re a fan of the popular homicidal character and haven’t read Dexter by Design, by all means do so, as long as you’ve read the first three books beforehand. But be prepared for that twinge of disappointment here and there.
I’ve written a series of stories with repeating characters myself, so I know it’s difficult to tell the tales and reveal new aspects of the main characters over the course of several storylines. It takes mastery of the art of fiction and a polished, smooth style, both of which Lindsay has (and I don’t, but I’m working on it). I’ll wait to read book five before I throw in the towel on Lindsay and his “Dexter” series.
Repaying the Debt with Alchemy/Science
John Hodgman has quite a gig going with his “You’re Welcome” series on The Daily Show. This one’s terrific — our debt ceiling is now a “debt convertible.”
“Also like a convertible our economy is expensive, impractical and only seats a couple of wealthy jerks.”
Stewart asks Hodgman what we should do about the $800b we owe China and, following on my commentary on gold, Hodgman suggests turning the lead from the children’s toys and pet food China sends us into gold (as the two are just a couple of electrons apart).
Alchemy? Heck no, science!
One minor problem: the US isn’t churning out the math and science minds it used to.
| The Daily Show With Jon Stewart | Mon – Thurs 11p / 10c |
| You’re Welcome – Debt Ceiling | |
Because You Can’t Spell Gold without G-O-D

The goddess Juno Moneto from whose name "mint" and "money" are derived
In our current frenzy for certainty in an uncertain world, gold is back in the news. Time for a little context on the current gold rush, starting with a tale from antiquity:
A man who wanted riches dutifully installed a money god in his home altar. He prayed to it for hours every day. His knees ached and his forehead bore a bruise from his repeated prostrations. He persisted in the fanatical belief that he was on the true path to prosperity despite the daily worsening of his situation. One day he flew into a rage with the god for all the time he’d wasted, picked up the little clay god and smashed it on the altar board, revealing a cache of gold coins.
The moral? I’ve heard a few including:
- We must slay our conceptions to achieve a breakthrough
- Praying for money brings us to rage and despair
- Money can be hidden in plain sight
- Go deep inside religion/a spiritual path to find true prosperity
The Wizard of Oz: an American tale of gold?
The last time I gave gold any thought was business school ten years ago when my micro-economics prof told us that some people considered The Wizard of Oz to be an allegorical story about America and the gold standard. BBC News summed up this story, reminding us that Judy Garland’s ruby slippers were a departure from the silver slippers of Baum’s original tale, which some believe represented the promise of a dual gold-silver standard.
Baum published the book in 1900, just after the US emerged from a period of deflation and depression. Prices had fallen by about 22% over the previous 16 years, causing huge debt.
Farmers were among those badly affected, and the Populist political party was set up to represent their interests and those of industrial labourers.
The US was then operating on the gold standard – a monetary system which valued the dollar according to the quantity of gold. The Populists wanted silver, along with gold, to be used for money. This would have increased the US money supply, raised price levels and reduced farmers’ debt burdens.
CHARACTER SYMBOLISM
Dorothy: Everyman American
Scarecrow: Farmer
Tin Woodman: Industrial worker
Lion: William Jennings Bryan, politician who backed silver cause
Wizard of Oz: US presidents of late 19th Century
Wicked Witch: A malign Nature, destroyed by the farmers’ most precious commodity, water. Or simply the American West
Winged Monkeys: Native Americans or Chinese railroad workers, exploited by West
Oz: An abbreviation of ‘ounce’ or, as Baum claimed, taken from the O-Z of a filing cabinet?
Emerald City: Greenback paper money, exposed as fraud
Munchkins: Ordinary citizens
A post-Depression history of gold prices
With a new gold rush in the news I wanted some historical context, which I plucked selectively from USAGold.
April 5, 1933: President Roosevelt, acting under the sweeping authority passed to him by Congress on March 9, invoked his authority to make it unlawful to own or hold gold coins, gold bullion, or gold certificates. The export of Gold for purposes of payment was also outlawed, except under license from the Treasury.
January 31, 1934: President Roosevelt fixed the weight of the Dollar at 15.715 grains of Gold “nine-tenths fine”. The Dollar was thereby devalued from $20.67 to one troy ounce of Gold to $35.00 to one troy ounce of Gold – or 40.94%. The Treasury, which had become the possessors of all the nation’s Gold on the previous day, saw the value of their Gold holdings increase by $US 2.81 Billion. The Treasury now “owned” the Gold, and no one else inside the U.S. was allowed to own any Gold except by the express permission of the Treasury.
Bretton Woods in July 1944: The new ratio of $US 35 was adopted and the U.S. Dollar was made the world’s Reserve Currency. The now international ratio of 35 U.S. Dollars to one troy ounce of Gold lasted until August 15, 1971.
January 1961: Shortly after President Kennedy was Inaugurated and newly-appointed Undersecretary of the Treasury Robert Roosa suggested that the U.S. and Europe should pool their Gold resources to prevent the private market price of Gold from exceeding the mandated rate of $US 35 per ounce. Acting on this suggestion, the Central Banks of the U.S., Britain, West Germany, France, Switzerland, Italy, Belgium, the Netherlands, and Luxembourg set up the “London Gold Pool” in early 1961.
The Pool came unstuck when the French, under Charles de Gaulle, reneged and began to send the Dollars earned by exporting to the U.S. back and demanding Gold rather than Treasury debt paper in return. Under the terms of the Bretton Woods Agreement signed in 1944, France was legally entitled to do this. The drain on U.S. Gold became acute, and the London Gold Pool folded in spring of 1968.
January 1975: After 42 years, it again became “legal” for individual Americans to own Gold. Anticipating the demand, the U.S. Treasury in particular and many other Central Banks sold large quantities of Gold, taking large paper profits in the process.
July 1979: Paul Volcker was appointed as Fed Chairman while gold continued to surge, hitting $400 in October. While this was happening, Mr Volcker was attending a conference in Belgrade. There the assessment was made that the global financial system was on the verge of collapse. When Mr Volcker returned to the U.S. from Belgrade, he took a momentous step. He announced that the Fed was swiching its policy from controlling interest rates to controlling the money supply.
I worked at a jewelry store in 1980 and learned how to spot-price our gold merchandise because it was a waste of time to affix labels to the inventory. U.S. interest rates skyrocketed. As they rose, the dollar first slowed it’s descent, then stopped falling, and then began to rise. Both the public and the investment community which had stampeded into Gold was lured back into paper by this huge rise in interest rates – and by the prospect of a higher U.S. Dollar. The threat of financial meltdown was averted, but at a cost. The U.S. Prime rate hit 20% in April 1980 and stayed there (with a brief dive in mid-1980) until the end of 1981. There was a rush out of Gold and back to Dollars.
Once interest rates began to come down, in early/mid 1982, the choice of where to put the Dollars faced investors once more. The initial solution was just as it had been in the 1970s. The Dow took off – rising from 776 to almost 1100 between mid August 1982 and late January 1983. Gold fell $105 in the last four trading days of February 1983. As it fell, the Dow broke above the 1100 point level for the first time. The long bull market in stocks, and the long stagnation of Gold, had begun.
Post-meltdown gold rush
Fast forward to 2010 with stories about home parties where a jeweler brings in scales to buy party goers’ jewelery. What gives? As investor Jim Gobetz said to me, “Gold is traditionally (at least in the age of fiat currencies) a hedge against inflation.” Problem is, in certain circles, the fear mongering is unavoidable, deafening and self-serving. Take Glenn Beck’s hucksterism, as exposed on The Daily Show:
| The Daily Show With Jon Stewart | Mon – Thurs 11p / 10c | |
| Beck – Not So Mellow Gold | ||
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If you prefer something more buttoned down, PBS’s NewsHour did a thorough job examining the current gold rush.
Gold as a sure thing
Gold investor Bob Chapman recently said “Gold and silver are the only real way to protect against financial calamity and offer possibilities for profit simultaneously.”
Really? If so, why are gold promoters letting the rest of us in on the security? Because they want to sell us something and make money on our insecurities. If gold really offered true protection, guys like Beck and Chapman would be hoarding — not promoting.

In The Secret Life of Money, I learned a lot about the history of money, including its many forms, from seashells and porpoise teeth to tobacco and beaver skins, to, of course, gold. Author Tad Crawford tells stories of how belief in the value of something transcends rationality, and sometimes, practicality.
For example, the Yap people of Micronesia used giant limestone discs for currency. These discs were so difficult to transport that eventually people left them in place with the communal understanding of who truly possessed the “wealth.” So isn’t gold similarly “accepted” as valuable despite its impracticalities as a currency? Do we really expect to carry bullion around? And do we want to carry a beaker of acid with us every day to test the purity of coins and bullion exchanged for goods and services? If we all believe gold is the only ultimate thing with intrinsic and everlasting value, then it is. It’s our belief that matters.
Crawford’s book discusses at great length the connection between money and the divine, from the ancients who minted coins with faces of divinities (see Juno Moneta at the top of the post) to the practice of stamping “In God We Trust” on American currencies since 1864. ”If the phrase means nothing, perhaps we should put ‘In the Federal Reserve We Trust’…In times of recession and depression, this slogan offers a way to understand why money fails us. Money, although a secular tool, requires our belief in the richness of a divine power.”
I think times like these serve the purpose of reminding us of how uncertain life really is. We middle-class Americans thought we’d somehow transcended subsistence issues like food and shelter, but the meltdown has driven record numbers of Americans onto food stamps and out of their homes. We thrash about for something certain and land on gold — the modern analog of a Micronesian Yap’s limestone.
Security is a head game — as JM Keynes reminded us, “In the long run, we’re all dead.”
Weighing in on the gold rush with some spiritual advice is Baha’u'llah, the Prophet-Founder of the Baha’i Faith:
Busy not thyself with this world, for with fire We test the gold, and with gold We test Our servants.
December Book Lust
On a sad reading note, I opened this month’s “Fortune Small Business” to learn it was the last. RIP to a great publication I’ve been reading on dead trees for years. Maybe earlier adaptation of e-readers would have saved it. On that e-reader note, which do you prefer, Nook or Kindle? With my birthday coming up in January I’ll graciously accept either — and you don’t even have to wrap it. Making it easy for you, dear readers!
This month’s selections reflect facets of my wide range of interests. A real hodgepodge.
If Dan Pink wrote a cookbook I’d buy it. Lucky for me, instead he’s written Drive: The Surprising Truth About What Motivates Us. Due out 12/29/09 I pre-ordered it.
Publishers Weekly: According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying number of studies revealing that “carrot and stick” can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential. Case studies of Google’s “20 percent time” (in which employees work on projects of their choosing one full day each week) and Best Buy’s “Results Only Work Environment” (in which employees can work whenever and however they choose—as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink’s analysis—and new model—of motivation offers tremendous insight into our deepest nature.
Technical Analysis Using Multiple Timeframes
With so much paper wealth lost in this recession, it’s probably high time investors learned the fundamentals — even if (or perhaps especially if) they’re hiring a professional to advise them. Thanks to fellow Charlottean and Stocktwits blogger Derek Hernquist for introducing us to Technical Analysis Using Multiple Timeframes.
Derek: Brian Shannon carries a reputation for integrity through his work at www.Alphatrends.net, and I was fortunate enough to stumble upon his insights after joining Twitter. A must-follow of the StockTwits crowd, he is a master at laying out ideas that conform to his style of trading with the trend. His book gives traders at all levels the chance to learn more about the concepts he rattles off with each day’s market analysis.
Published in 2008 by an independent, the first sight of the book sets the tone with its old school look. I felt like a kid at the library checking out a book on dribbling by Bob Cousy or skating by Gordie Howe. Basic writing, rich diagrams, and no fluff. This style lends perfectly to the simply elegant way he describes concepts such as market structure, trend alignment, and risk management.
As much as these concepts are native to market players, they may be foreign to those interested in learning the game. Brian has a rare ability to break these concepts into digestible but hard-hitting lessons that are hard to forget. I’ve journaled my trades and thoughts for nearly 20 years, yet I pulled lines out of this book that were a great wake-up call. “Anyone can recognize an existing trend, but finding the low-risk areas to enter the trend and knowing when to exit is what separates the sheep from the wolves” shouted to me right from the beginning.
I’m a little biased here, because his approach to markets parallels mine regarding the impact of human behavior on market prices. Investors with a purely fundamental approach may not embrace his philosophy that the reaction to news matters as much the news itself. In addition, those looking for a secret formula are rightly told early on to look elsewhere. That said, I believe ALL investors could learn from his disciplined approach to managing financial and psychological risk.
Most of the books I recommend to newbies and veterans alike were written decades ago, but this one joins that group offering timeless lessons to traders on all levels. It’s my belief that this book would have been appropriate in 1950, and will still be relevant in 2050. Knowing what to say is a critical skill, but also knowing how to say it is a rare combo that Brian has achieved. Anyone looking to improve how they think about trading will be happy they read this budding classic.
By the way, you can follow Derek on Twitter @derekhernquist and read his StockTwits blog.
Beyond Blue: Surviving Depression & Anxiety and Making the Most of Bad Genes
I hope someday we won’t call someone “brave” for talking about life with mental illness; after all, we don’t say a cardiac patient is “brave” for discussing stints and Plavix.
Publishers Weekly: After compiling several books of essays featuring other people’s voices (I Like Being Catholic), popular Beliefnet.com blogger Borchard lifts her own voice to tell her story. She’s a mental health train wreck—recovering alcoholic, bipolar, a touch of obsessive-compulsive, highly sensitive and therefore easily overstimulated in places like Toys R Us, where mothers of young children are sentenced to go. Fortunately for Borchard’s family and herself, too, this is a funny book that she lived to write, after six psychiatrists, 23 medication combinations and hospitalization. Borchard’s gift and distinction is her humor, the golden rope out of the pit of despair and a tool for transforming hysteria into hysterical laughter. She does a good job of countering the you-are-what-you-think crowd who blame the mentally ill for their own illness. Some readers might find there’s TMI (too much information), but the author’s desire to be helpful is boundless. This self-help memoir offers hope, particularly for those with intractable depression. Even better, it offers levity.
Talking About Detective Fiction
I got hooked on English drawing room mysteries in high school thanks to Agatha Christie. I have a nice leather-bound set of everything she ever wrote. The author of this book, PD James, is a titan of the genre — author of twenty books, most of which have been filmed and broadcast on television in the United States and other countries. James spent thirty years in various departments of the British Civil Service, including the Police and Criminal Law Department of Great Britain’s Home Office. She has served as a magistrate and as a governor of the BBC. The recipient of many prizes and honors, she was created Baroness James of Holland Park in 1991.
Publishers Weekly: One of the most widely read and respected writers of detective fiction, James (The Private Patient) explores the genre’s origins (focusing primarily on Britain) and its lasting appeal. James cites Wilkie Collins’s The Moonstone, published in 1868, as the first detective novel and its hero, Sergeant Cuff, as one of the first literary examples of the professional detective (modeled after a real-life Scotland Yard inspector). As for Conan Doyle’s Sherlock Holmes stories, James argues that their staying power has as much to do with the gloomy London atmosphere, “the enveloping miasma of mystery and terror,” as with the iconic sleuth. Devoting much of her time to writers in the Golden Age of British detective fiction (essentially between the two world wars), James dissects the work of four heavyweights: Agatha Christie, Dorothy L. Sayers, Margery Allingham and Ngaio Marsh. Though she’s more appreciative of Marsh and Allingham (declaring them “novelists, not merely fabricators of ingenious puzzles”), James acknowledges not only the undeniable boost these women gave to the genre but their continuing appeal. For crime fiction fans, this master class from one of the leading practitioners of the art will be a real treat. 9 illustations.

I was born in the ’60’s but am not a student of them. Dennis McNally is a scholar of the time, having written books on the Grateful Dead and Jack Kerouac. McNally says “I suspect I’m not the only person who thought the psychedelics-at-Harvard story had been pretty well settled, but Lattin’s work has widened my perspective considerably. By focusing on Huston Smith and Andrew Weil as well as Leary and Alpert, he’s created a stimulating and thoroughly engrossing read.”
Amazon: This book is the story of how three brilliant scholars and one ambitious freshman crossed paths in the early sixties at a Harvard-sponsored psychedelic-drug research project, transforming their lives and American culture and launching the mind/body/spirit movement that inspired the explosion of yoga classes, organic produce, and alternative medicine.
The four men came together in a time of upheaval and experimentation, and their exploration of an expanded consciousness set the stage for the social, spiritual, sexual, and psychological revolution of the 1960s. Timothy Leary would be the rebellious trickster, the premier proponent of the therapeutic and spiritual benefits of LSD, advising a generation to “turn on, tune in, and drop out.” Richard Alpert would be the seeker, traveling to India and returning to America as Ram Dass, reborn as a spiritual leader with his “Be Here Now” mantra, inspiring a restless army of spiritual pilgrims. Huston Smith would be the teacher, practicing every world religion, introducing the Dalai Lama to the West, and educating generations of Americans to adopt a more tolerant, inclusive attitude toward other cultures’ beliefs. And young Andrew Weil would be the healer, becoming the undisputed leader of alternative medicine, devoting his life to the holistic reformation of the American health care system.
It was meant to be a time of joy, of peace, and of love, but behind the scenes lurked backstabbing, jealousy, and outright betrayal. In spite of their personal conflicts, the members of the Harvard Psychedelic Club would forever change the way Americans view religion and practice medicine, and the very way we look at body and soul.






