Like financial professionals, attorneys bear the burden of using good sense and propriety online. Would that everyone bore a similar burden! (but I digress).
Details are sketchy, but I know I'm leaving Charlotte, NC on 6/26/10 and passing through Cheyenne, WY on 7/8-9 with the Conga III ride to benefit breast cancer research.
Please weigh in on tourist kitsch stops coming or going.
Continuing the series of Q&A: What goes online and in print varies from a person to person and must align with industry norms. For example, when I ran an environmental contracting business my market was general contractors with public-bid jobs. Contractors are low-tech, and expect bids to be FAXED, not emailed. Most of them have Yahoo or Hotmail accounts and a LIGHT web presence if any.
Let's say you're a baseball card collector, you love all things about the sport but your paid work is interior design. How to get into the new media groove?
You might talk about the parallels between project management and third base coaching or dealing with a difficult customer with a personality like Ty Cobb's. This makes you a REAL PERSON, infuses warmth into your posts and will probably garner you a following of other baseball lovers. Wow, imagine having a client roster full of other people who love the game -- that's the potential of your new media voice.
This week I speak to the Carolina Professional Saleswomen and Entrepreneurs on a favorite topic: Newsletters and CAN-SPAM.
I plan to start with a primer on the scary compliance stuff and then discuss how professionals can build their newsletter subscription list (as well as subcriptions to blogs, ezines, etc) with a solid CONTENT strategy, including article marketing.