Tag Archives: e-communications

WOW, it feels good when a stranger calls from two time zones away and says "Thanks to you I know everything I've been doing wrong."

I was never a Deadhead but the MBA in me perked up at this article's title in The Atlantic. Not one to tinker with perfection, I kept it for this blog post.

With financial reform and the worldwide economic meltdown on most everyone’s mind, sending a newsletter with fluff like this makes me question whether this advisor is in the loop or out to lunch. C’mon, talk to me about something you’re a credentialed expert in!

We all love shortcuts, but sometimes they backfire.

As we hurtle towards 2010 some financial advisors and life insurance agents keep communicating like it's 1999.

Exhortations to "publish, publish, publish" forget the most important advice: publish something worthwhile. To communicate in a meaningful way build an editorial calendar and stock your content pantry.

I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients' eyes glaze over.