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Tag: blog

How to work with a Ghost Writer

People ask me all the time if there's A WAY to work with a ghostwriter. Chemistry between any two people varies so I can only answer by describing the way I work with my clients.

Next Q: Personal vs Professional Blog?

Let's say you're a baseball card collector, you love all things about the sport but your paid work is interior design. How to get into the new media groove? You might talk about the parallels between project management and third base coaching or dealing with a difficult customer with a personality like Ty Cobb's. This makes you a REAL PERSON, infuses warmth into your posts and will probably garner you a following of other baseball lovers. Wow, imagine having a client roster full of other people who love the game -- that's the potential of your new media voice.