People ask me all the time if there's A WAY to work with a ghostwriter. Chemistry between any two people varies so I can only answer by describing the way I work with my clients.
Like financial professionals, attorneys bear the burden of using good sense and propriety online. Would that everyone bore a similar burden! (but I digress).
I was never a Deadhead but the MBA in me perked up at this article's title in The Atlantic. Not one to tinker with perfection, I kept it for this blog post.
Used to be the word "ghostwriter" conjured images of a wily hack with a battered Olivetti sitting at a Hollywood swimming pool coaxing confidences from a star.
Let's say you're a baseball card collector, you love all things about the sport but your paid work is interior design. How to get into the new media groove?
You might talk about the parallels between project management and third base coaching or dealing with a difficult customer with a personality like Ty Cobb's. This makes you a REAL PERSON, infuses warmth into your posts and will probably garner you a following of other baseball lovers. Wow, imagine having a client roster full of other people who love the game -- that's the potential of your new media voice.