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Tag Archives: blog

Mark Cuban Did It and So Should You

Cover of Mark Cuban's book

For a couple of years now I’ve been telling you to harvest your blog posts, white papers and newsletters into a book. Could it be that Mark Cuban has been listening all along? Until he says otherwise, I’m taking credit. Cuban’s book, “How to Win at the Sport of Business: If …

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“Involve Me, and I Will Understand”

statue of playing children

Since I’m an avid BMW motorcyclist now, I came across this video on a forum I belong to. Don’t dismiss it just because you’ve no interest in motorsports — there’s an important takeaway for professionals who want to connect at a deeper level with clients and prospects. Involve = Engage This …

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Case Study: My Social Media Road Trip

I had the opportunity to debrief the Business Sorority of NC on the vital role that social media played in my 2010 road trip. I used Twitter, Facebook Pages, Vimeo, Flickr, and my travel blog to: raise money for my expenses and  the National Breast Cancer Foundation get news stories in …

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How to work with a Ghost Writer

People ask me all the time if there’s A WAY to work with a ghostwriter. Chemistry and work preferences vary so  I can only answer by describing the way I work with my clients. Choose a writer who knows YOUR stuff Before you hire someone to write for you, be …

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Argh! Piracy in the Newsletter

engraving of Blackbeard

Today I received a newsletter from a small human resources consulting company featuring an excellent article on disengaged workers. Too bad the newsletter sender didn’t make clear what the writer’s relationship to the firm is. The newsletter only included her name — not even a proper byline. Problems with this …

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Mark Twain, The First Blogger?

Tamela Rich & bust of Mark Twain in Hannibal, MO 2010

Can’t wait to sink my teeth into the new Autobiography of Mark Twain. I went to his birthplace, Hannibal, MO this summer on my road trip. Reading reviews of this great work, which Twain wouldn’t allow to be published until 100 years after his death, I found this in a …

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Social Media: Ethics & Best Practices for Attorneys

Like financial professionals, attorneys bear the burden of using good sense and propriety online.  Would that everyone bore a similar burden! (but I digress). Friday morning I co-facilitated a continuing education seminar for the Mecklenburg County Bar on social media with Andy Ciordia and Ted Claypoole . The attorneys asked great …

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Management Secrets of the Grateful Dead

I was never a Deadhead but the MBA in me perked up at this article’s title in The Atlantic. Not one to tinker with perfection, I kept it for this blog post. Who knew? The Dead incorporated and pulled board members  from the band, its road crew and other members …

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Devising your Editorial Calendar

Exhortations to “publish, publish, publish” forget the most important advice: publish something worthwhile. To communicate in a meaningful way build an editorial calendar and stock your content pantry. Building blocks for an editorial calendar Seasonality. The US tax season drives business to accountants, but also  drives a spike in calls …

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Low-Jargon Financial Blogs & Newsletters

I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients’ eyes glaze over. Professionals  with compliance/malpractice concerns  too often navigate the middle of the road where nothing meaningful is communicated. Some admit they hope readers will pick up …

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