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Tag Archives: blog

Mark Cuban Did It and So Should You

Cover of Mark Cuban's book

For a couple of years now I’ve been telling you to harvest your blog posts, white papers and newsletters into a book. Could it be that Mark Cuban has been listening all along? Until he says otherwise, I’m taking credit. Cuban’s book, “How to Win at the Sport of Business: If ... Read More »

“Involve Me, and I Will Understand”

statue of playing children

Since I’m an avid BMW motorcyclist now, I came across this video on a forum I belong to. Don’t dismiss it just because you’ve no interest in motorsports — there’s an important takeaway for professionals who want to connect at a deeper level with clients and prospects. Involve = Engage This ... Read More »

Case Study: My Social Media Road Trip

I had the opportunity to debrief the Business Sorority of NC on the vital role that social media played in my 2010 road trip. I used Twitter, Facebook Pages, Vimeo, Flickr, and my travel blog to: raise money for my expenses and  the National Breast Cancer Foundation get news stories in ... Read More »

How to work with a Ghost Writer

People ask me all the time if there's A WAY to work with a ghostwriter. Chemistry between any two people varies so I can only answer by describing the way I work with my clients. Read More »

Argh! Piracy in the Newsletter

engraving of Blackbeard

Perhaps you don't even realize you're a pirate. Most people committing acts of piracy don't realize they're stealing. Read More »

Mark Twain, The First Blogger?

Tamela Rich & bust of Mark Twain in Hannibal, MO 2010

I totally understand Twain's decision to dictate his story, mostly from his bed in the four years before his death at age 74. He argued that speaking his recollections and opinions, rather than writing them down, allowed him to adopt a more natural, colloquial and frank tone, and Twain scholars who have seen the manuscript agree. Read More »

Social Media: Ethics & Best Practices for Attorneys

Like financial professionals, attorneys bear the burden of using good sense and propriety online.  Would that everyone bore a similar burden! (but I digress). Friday morning I co-facilitated a continuing education seminar for the Mecklenburg County Bar on social media with Andy Ciordia and Ted Claypoole . The attorneys asked great ... Read More »

Management Secrets of the Grateful Dead

I was never a Deadhead but the MBA in me perked up at this article’s title in The Atlantic. Not one to tinker with perfection, I kept it for this blog post. Who knew? The Dead incorporated and pulled board members  from the band, its road crew and other members ... Read More »

Devising your Editorial Calendar

Exhortations to “publish, publish, publish” forget the most important advice: publish something worthwhile. To communicate in a meaningful way build an editorial calendar and stock your content pantry. Building blocks for an editorial calendar Seasonality. The US tax season drives business to accountants, but also  drives a spike in calls ... Read More »

Low-Jargon Financial Blogs & Newsletters

I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients’ eyes glaze over. Professionals  with compliance/malpractice concerns  too often navigate the middle of the road where nothing meaningful is communicated. Some admit they hope readers will pick up ... Read More »