Tag Archives: whole-brain communications

Sure,  management consultant and avid motorcyclist Dwain DeVille could have delivered a book with lots of worksheets and case studies to walk a business owner through the difficult process of strategic planning. Thankfully he approached the subject from his own hard-won experience with entrepreneurial road rash and used motorcycling metaphors to keep our right brains engaged in the process.  He uses the straight talk and occasional cuss words that people seem to expect from bikers, too.

While everyone else in my family, and perhaps the country, is obsessed with basketball, I'm enjoying a couple of of PBS shows that only come around during fundraising season. One of them features Dr Daniel Amen,  who is a child and adult psychiatrist and  brain imaging specialist.

This morning I co-presented a workshop on social media for real estate agents with Andy Ciordia and Beth Griffiths.  The Broker In Charge asked us to provide the presentation in advance so that she could print it out for everyone to  take notes on.

Big news: I'm writing a book with Matt Davio called Tradeoffs: Leveraging the Longs & Shorts of Life. We'll use the language and practices of those who trade for a living to frame life's tradeoffs: time for money,  freedom for convention,  risk for reward, and money for goods and services.

True story: I was once written up for using college level vocabulary on the job. Yes, it was in a written performance evaluation. No, I was not writing for a living at the time; was running a line of business. You might not guess that my employer was a bank, where most workers had some college and many had MBAs. Go figure. Just one of the reasons I'm forever freelance.

I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients' eyes glaze over.

Evidently story-loving is a function of our brain's development. We're biologically wired for them. Is this why Steve Jobs is the world's greatest keynoter? Because he's a great storyteller?

Here's a free word cloud maker:  www.wordle.net

Catching up on reading this weekend and came across two great word clouds in Pat Allen's Rock The Boat Marketing blog.