In the first of this three-post series I offered a sound file of Dan talking about the limits of rationality when devising and regulating public services.
Bestselling author Dan Ariely, a professor of behavioral economics at Duke, made a special appearance in Charlotte for our Business School Alliance last week. Ariely's book, Predictably Irrational, just went into a second edition and -- holy cow-- is still in hardcover. I'll write about his visit in this and two other posts this week. Here's what's in the new edition: