How to Win at B2B Email Marketing: A Guide to Achieving Success is a pioneering work in the field of email marketing.
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Tag Archives: email marketing
Strategy First, SPAM-Avoidance Second
WOW, it feels good when a stranger calls from two time zones away and says "Thanks to you I know everything I've been doing wrong."
You’re Only Fooling Yourself
Last week, under the presumption of sending me St. Patrick's Day greetings, I got this from a life insurance agent who likes to pose as a financial advisor...This kind of crappy communications gives the insurance sector a black eye.
Read More »Home Office Design Tips — From a Financial Advisor?
With financial reform and the worldwide economic meltdown on most everyone’s mind, sending a newsletter with fluff like this makes me question whether this advisor is in the loop or out to lunch. C’mon, talk to me about something you’re a credentialed expert in!
Read More »The Triumph of Snail Mail?
Where’s the News in Your Newsletter?
My inbox is clogged with so-called newsletters from people who must have made a resolution to "communicate more" or "do more marketing" in 2010.
Six Shortcuts to a Knee Whack
We all love shortcuts, but sometimes they backfire.
Low-Jargon Financial Blogs & Newsletters
I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients' eyes glaze over.
SPAM Tweetup
Looking forward to seeing anyone who wants to talk about SPAM in Charlotte Weds, November 11 at 11:30 :