Tag Archives: custom email templates

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

I'll be the featured speaker this month, talking about one of the things that gets under my skin: unsolicited newsletters. What makes so many people think that just because they have my email address I actually want their newsletters?