Tag Archives: CAN-SPAM

WOW, it feels good when a stranger calls from two time zones away and says "Thanks to you I know everything I've been doing wrong."

We all love shortcuts, but sometimes they backfire.

Looking forward to seeing anyone who wants to talk about SPAM in Charlotte Weds, November 11 at 11:30 :

I've been waiting for a good case study to illustrate what I've been saying about spam filtering over the last several months.

spamhausIn September I had the pleasure of being a Twitter panelist on how to avoid the spam filters when emailing. This is the third time I've spoken formally on the subject (if you consider tweeting "formal"). By this third presentation, it struck me that spam is like porn, everyone thinks they know it when they see it, but few can define it in their own words. Looking for the most succinct explanation, I turned to the Spamhaus Project

I find Twitter to be an efficient and effective way to grow professionally and personally.

Little did she know when she sent me her UNSOLICITED NEWSLETTER what she'd be in for!  It came with this little disclaimer:

...even when people opt in to your email list, 3.3% is sent to a "junk" or "bulk" email folder and 17.4% is not delivered at all. Not delivered at all? Where'd it go?

The  recent Ninth Circuit Court of Appeals decision surprised me.  In it, the judges touted the "beneficial aspects" of email marketing. WOW.

After June's speaking engagement, members of Charlotte Professional Saleswomen and Entrepreneurs (CPSE) have been in touch with questions about email and newsletter marketing.  Since we ran out of time in person, this post is fourth in the series of online follow-ups.