This week I speak to the Carolina Professional Saleswomen and Entrepreneurs on a favorite topic:  Newsletters and CAN-SPAM.

I plan to start with a primer on the scary compliance stuff and then discuss how professionals can build their newsletter subscription list (as well as subcriptions to blogs, ezines, etc) with a solid CONTENT strategy, including article marketing.

I’d appreciate any advance questions you think I should plan to address in my talk.

I’m also interested in any research on this topic, whether your own or someone else’s.

Thanks in advance.