This week I speak to the Carolina Professional Saleswomen and Entrepreneurs on a favorite topic: Newsletters and CAN-SPAM.
I plan to start with a primer on the scary compliance stuff and then discuss how professionals can build their newsletter subscription list (as well as subcriptions to blogs, ezines, etc) with a solid CONTENT strategy, including article marketing.
I’d appreciate any advance questions you think I should plan to address in my talk.
I’m also interested in any research on this topic, whether your own or someone else’s.
Thanks in advance.