Tag Archives: spam

My inbox is clogged with so-called newsletters from people who must have made a resolution to "communicate more" or "do more marketing" in 2010.

We all love shortcuts, but sometimes they backfire.

Looking forward to seeing anyone who wants to talk about SPAM in Charlotte Weds, November 11 at 11:30 :

I've been waiting for a good case study to illustrate what I've been saying about spam filtering over the last several months.

spamhaus In September I had the pleasure of being a Twitter panelist on how to avoid the spam filters when emailing. This is the third time I've spoken formally on the subject (if you consider tweeting "formal"). By this third presentation, it struck me that spam is like porn, everyone thinks they know it when they see it, but few can define it in their own words. Looking for the most succinct explanation, I turned to the Spamhaus Project

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

The rise in Bacn led to the development of a service called "other inbox" which separates Bacn from real-people-email. With other inbox you can open that notice from your bank when it suits YOU, instead of having it glare from your inbox while you're trying to do the work that generates the check that pays the overdraft.

More correctly put, I whispered my way through it. Laryngitis. It helped that people wanted to know about CAN-SPAM compliance -- audience members shushed each other so they could hear me croak away.

Download my handy, one-page checklist for staying in compliance with the US federal law that governs all commercial email.