Perhaps you don't even realize you're a pirate. Most people committing acts of piracy don't realize they're stealing.Read More »
Tag Archives: custom newsletter content
With financial reform and the worldwide economic meltdown on most everyone’s mind, sending a newsletter with fluff like this makes me question whether this advisor is in the loop or out to lunch. C’mon, talk to me about something you’re a credentialed expert in!Read More »
Exhortations to "publish, publish, publish" forget the most important advice: publish something worthwhile. To communicate in a meaningful way build an editorial calendar and stock your content pantry.
I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients' eyes glaze over.
Used to be the word "ghostwriter" conjured images of a wily hack with a battered Olivetti sitting at a Hollywood swimming pool coaxing confidences from a star.
After June's speaking engagement, members of Charlotte Professional Saleswomen and Entrepreneurs (CPSE) have been in touch with questions about email and newsletter marketing. Since we ran out of time in person, this post is fourth in the series of online follow-ups.
Yesterday a client called for my input. She wants to move her ad-sponsored printed newsletter clients over to an ad-sponsored blog and wanted to check her logic with me. She asked why I bother to publish both a blog and a newsletter.Read More »
In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.Read More »
As reviewed online by Ivan Misner,”…when you know how to use design as a complete strategy, starting with the ideal