Continuing the series of Q&A: What goes online and in print varies from a person to person and must align with industry norms. For example, when I ran an environmental contracting business my market was general contractors with public-bid jobs. Contractors are low-tech, and expect bids to be FAXED, not emailed. Most of them have Yahoo or Hotmail accounts and a LIGHT web presence if any.
Posted on June 24, 2009