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Tag Archives: fixed cost

What’s the TRUE Cost of Your Book?

crystal ball on sheets of dollar bills

People always ask how much my book cost to produce. Some want to use the intel as they consider self- publishing, and some just like knowing things, I guess. Most people scratch their heads when I answer that the cost depends on how many I sell. Here’s where I tap my MBA to ... Read More »

Hardback or Softcover for your Self-Published Book?

When you’re publishing your own work, you’re taking on all the departmental responsibilities of a publisher: editing, design, printing, financing, distributing and marketing. Unless you’re publishing an e-book you’ll have to choose a book binding.* Deciding between hardback and softcover lies at the intersection of finance and marketing. Readers are in transition, ... Read More »