Home > Tag Archives: custom newsletter content

Tag Archives: custom newsletter content

Argh! Piracy in the Newsletter

engraving of Blackbeard

Perhaps you don't even realize you're a pirate. Most people committing acts of piracy don't realize they're stealing.

Read More »

Home Office Design Tips — From a Financial Advisor?

With financial reform and the worldwide economic meltdown on most everyone’s mind, sending a newsletter with fluff like this makes me question whether this advisor is in the loop or out to lunch. C’mon, talk to me about something you’re a credentialed expert in!

Read More »

Devising your Editorial Calendar

Exhortations to "publish, publish, publish" forget the most important advice: publish something worthwhile. To communicate in a meaningful way build an editorial calendar and stock your content pantry.

Read More »

The Company you Keep


Read More »

Low-Jargon Financial Blogs & Newsletters

I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients' eyes glaze over.

Read More »

Working with a Ghostwriter

Used to be the word "ghostwriter" conjured images of a wily hack with a battered Olivetti sitting at a Hollywood swimming pool coaxing confidences from a star.

Read More »

Why Outsource Newsletters & Email Campaigns?

After June's speaking engagement, members of Charlotte Professional Saleswomen and Entrepreneurs (CPSE) have been in touch with questions about email and newsletter marketing.  Since we ran out of time in person, this post is fourth in the series of online follow-ups.

Read More »

e-Newsletters: Track Them, You Must

Yesterday a client called for my input. She wants to move her ad-sponsored printed newsletter clients over to an ad-sponsored blog and wanted to check her logic with me. She asked why I bother to publish both a blog and a newsletter.

Read More »

Your Reputation as a Spammer

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

Read More »

Branding and Emotions

As reviewed online by Ivan Misner,”…when you know how to use design as a complete strategy, starting with the ideal

Read More »