Over a 20-year business career I've launched new products, opened new markets, pulled one company out of a ditch and sent another to the bone yard.
Along the way I've written copy, RFPs, business plans, white papers, case studies, presentations and funding proposals, all of which rely on analysis and clear language.
The meat and potatoes of business writing persuades through the use of information and analysis. Problem is, most people who understand numbers are not gifted communicators. I hone my narrative skills with magazine articles in Charlotte Magazine.