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Tag Archives: writing

Play Piano, Outrun Mean Dogs: All in your Brain

Turns out my parents could have saved the money they spent on a piano.  I could have learned to play almost as well in my imagination.

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Papal White Paper

Papal encyclicals don't normally hit my radar. But this summer, when the Vatican released what some called a papal white paper on economic globalization and ethics, I took note because of the subject and the fact that so many people ask me "What's a white paper?" Since so few white papers garner any publicity, I'm commenting on this one, released prior to the G8 meeting in Italy.

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Beware the Fart Joke

“Good smells, such as fresh bread, make people kinder and more likely to help a stranger; bad smells, like farts (the experimenters used fart spray from a novelty store), make people more judgmental. Keep this in mind when delivering that opening your presentation with a joke.

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Next Q: Online/Offline

Continuing the series of Q&A: What goes online and in print varies from a person to person and must align with industry norms. For example, when I ran an environmental contracting business my market was general contractors with public-bid jobs. Contractors are low-tech, and expect bids to be FAXED, not emailed. Most of them have Yahoo or Hotmail accounts and a LIGHT web presence if any.

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Next Q: Personal vs Professional Blog?

Let's say you're a baseball card collector, you love all things about the sport but your paid work is interior design. How to get into the new media groove? You might talk about the parallels between project management and third base coaching or dealing with a difficult customer with a personality like Ty Cobb's. This makes you a REAL PERSON, infuses warmth into your posts and will probably garner you a following of other baseball lovers. Wow, imagine having a client roster full of other people who love the game -- that's the potential of your new media voice.

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Set the Hook

What's she talking about? "Women are faking it in bedrooms all over America. When my husband says, ‘Can you believe how much better this is?’ I say, ‘Yes, honey, it’s amazing,’ ” one woman told me. 'I really don’t see that much difference, but he’s so happy, I just pretend to'.” Answer: Hi-def TV.

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Into the Ditch

woman with binoculars

But it swerved into the ditch when it ran stories on a Hollywood actress, why Americans go to movies in a recession, and worldwide beach vacation spots.

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Case Study: Before & After

From time to time I'll show you how I get from first draft to finished product. This post shows how the finished product of a business-planning download ended up (after a verbose and rambling start).

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Visualizing a Trillion Dollars

...see how, starting with one Benjamin, you size up $10k, $1m, $100m, $1b and finally $11t. Brilliant.

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Whole-Brain Communications

model with open skull showing parts of brain


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