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Tag: pleasure

Dan Ariely 1 of 3: Trust, Revenge & Financial Reform

Bestselling author Dan Ariely, a professor of behavioral economics at Duke, made a special appearance in Charlotte for our Business School Alliance last week. Ariely's book, Predictably Irrational, just went into a second edition and -- holy cow-- is still in hardcover. I'll write about his visit in this and two other posts this week. Here's what's in the new edition: