email marketing Archives | Page 2 of 3 | Tamela Rich

Tag Archives: email marketing

A Special Place for Spammers

I've been waiting for a good case study to illustrate what I've been saying about spam filtering over the last several months.

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Do Your Stats Stack?

Great tables in Epsilon's Email Trends and Benchmarks study released this July. Great for benchmarking.

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Me, the Twitter Panelist

I find Twitter to be an efficient and effective way to grow professionally and personally.

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“Undelivered” Email

...even when people opt in to your email list, 3.3% is sent to a "junk" or "bulk" email folder and 17.4% is not delivered at all. Not delivered at all? Where'd it go?

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Why Outsource Newsletters & Email Campaigns?

After June's speaking engagement, members of Charlotte Professional Saleswomen and Entrepreneurs (CPSE) have been in touch with questions about email and newsletter marketing.  Since we ran out of time in person, this post is fourth in the series of online follow-ups.

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e-Newsletters: Track Them, You Must

Yesterday a client called for my input. She wants to move her ad-sponsored printed newsletter clients over to an ad-sponsored blog and wanted to check her logic with me. She asked why I bother to publish both a blog and a newsletter.

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Shorten those Subject Lines

Before you hit "send" on that fabulous newsletter remember, email domains often limit the number of subject line characters they display in the inbox. Bottom line: go for the lowest common denominator (38 characters).

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Your Reputation as a Spammer

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

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Field Organizations Run Amok

I've been on both sides of this equation. Working for the parent organization that owns the brand, I know everyone in the field thinks they're a marketing genius and corporate/home office is just there to get in the way. Working for the field organization I know how long it can take corporate know-it-alls to get out of their never-ending meetings and get something done (for a change)!

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SPAM “Arms Race”

The rise in Bacn led to the development of a service called "other inbox" which separates Bacn from real-people-email. With other inbox you can open that notice from your bank when it suits YOU, instead of having it glare from your inbox while you're trying to do the work that generates the check that pays the overdraft.

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