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Tag Archives: e-communications

Less is More

LESS is MORE. Did your newsletter subscribers sign up with the belief they'd be getting a monthly coupon and now you're pummeling them with daily exhortations to BUY NOW? You're probably shooting yourself in the foot.

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Kill your Darlings

Postal rates go up in May and there's even talk of cutting service back to five days a week. Talk like this fuels desire for e-communications,

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