Home > Tag Archives: e-communications (page 3)

Tag Archives: e-communications

Compassion Fatigue

As a ghostwriter with financial services clients, I stay abreast of developments in their professional publications. Ran across an article in Investment News on consumer-focused financial planners' mental health challenges during this Great Recession.

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Field Organizations Run Amok

I've been on both sides of this equation. Working for the parent organization that owns the brand, I know everyone in the field thinks they're a marketing genius and corporate/home office is just there to get in the way. Working for the field organization I know how long it can take corporate know-it-alls to get out of their never-ending meetings and get something done (for a change)!

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Regulatory Purgatory

How's a financial representative to compete with so many businesspeople in less-regulated professions who send e-newsletters and blog about their work?

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Branding and Emotions

As reviewed online by Ivan Misner,”…when you know how to use design as a complete strategy, starting with the ideal

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Employee Free Choice Act: Pro & Con

Writing Prompts * After reading the report, you might share the findings with your employees in a newsletter. * Has your firm’s trade association taken a stand on the Employee Free Choice Act? Explain your stand and how it differs or agrees with this report or the trade association. * If passed, how will this legislation affect the way you do business? Will it change pricing or terms? Employee benefits? Recruiting and retention efforts?

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Cap-and-Trade Rules

Writing Prompts * How will this story outcome affect your customers? * What advice do you have for clients who’ll be affected? * Are you engaged in the political process? To what end? Do you want specific input from clients? * What experience do you have with changing regulations that will inform how you’ll react to changes in this story? * Prove you’ve got the expertise to handle anything that comes down the political/regulatory pipeline by citing case studies of your work.

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G20 and the Greenback

Writing Prompts * How does the current world currency situation affect your company and your clientele? * What changes do you recommend to your client’ holdings in light of today’s political-economic churn? * If you were involved with currency trading or international business at the time that the EU adopted the Euro, you might reflect on that time and bring forward lessons applicable today. * Do you or your company do business in China or Russia? These countries are advancing the idea of switching from the greenback. * How will decisions made by the G20 affect mortgages in the US?

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Merging Postal and Email Addresses

OK, you have a file of your customers' physical addresses and you want to enjoy the efficiencies and effectiveness of email marketing to them. How?

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Into the Ditch

woman with binoculars

But it swerved into the ditch when it ran stories on a Hollywood actress, why Americans go to movies in a recession, and worldwide beach vacation spots.

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CAN-SPAM compliance

Download my handy, one-page checklist for staying in compliance with the US federal law that governs all commercial email.

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