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Tag: CAN-SPAM

in Events

Speaking on Newsletters

This week I speak to the Carolina Professional Saleswomen and Entrepreneurs on a favorite topic: Newsletters and CAN-SPAM. I plan to start with a primer on the scary compliance stuff and then discuss how professionals can build their newsletter subscription list (as well as subcriptions to blogs, ezines, etc) with a solid CONTENT strategy, including article marketing.
Posted by
Tamela M. Rich
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Posted on June 14, 2009
in e-Newsletters

Field Organizations Run Amok

I've been on both sides of this equation. Working for the parent organization that owns the brand, I know everyone in the field thinks they're a marketing genius and corporate/home office is just there to get in the way. Working for the field organization I know how long it can take corporate know-it-alls to get out of their never-ending meetings and get something done (for a change)!
Posted by
Tamela M. Rich
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Posted on April 28, 2009
in e-Newsletters, Events

Laryngitis, LinkedIn and Me

More correctly put, I whispered my way through it. Laryngitis. It helped that people wanted to know about CAN-SPAM compliance -- audience members shushed each other so they could hear me croak away.
Posted by
Tamela M. Rich
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Posted on March 17, 2009
in e-Newsletters

CAN-SPAM compliance

Download my handy, one-page checklist for staying in compliance with the US federal law that governs all commercial email.
Posted by
Tamela M. Rich
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Posted on March 13, 2009
in e-Newsletters, Events

Less is More

LESS is MORE. Did your newsletter subscribers sign up with the belief they'd be getting a monthly coupon and now you're pummeling them with daily exhortations to BUY NOW? You're probably shooting yourself in the foot.
Posted by
Tamela M. Rich
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Posted on March 12, 2009