Tag Archives: CAN-SPAM

Speaking on Newsletters

This week I speak to the Carolina Professional Saleswomen and Entrepreneurs on a favorite topic: Newsletters and CAN-SPAM. I plan to start with a primer on the scary compliance stuff and then discuss how professionals can build their newsletter subscription list (as well as subcriptions to blogs, ezines, etc) with a solid CONTENT strategy, including article marketing.

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Your Reputation as a Spammer

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

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Field Organizations Run Amok

I've been on both sides of this equation. Working for the parent organization that owns the brand, I know everyone in the field thinks they're a marketing genius and corporate/home office is just there to get in the way. Working for the field organization I know how long it can take corporate know-it-alls to get out of their never-ending meetings and get something done (for a change)!

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Merging Postal and Email Addresses

OK, you have a file of your customers' physical addresses and you want to enjoy the efficiencies and effectiveness of email marketing to them. How?

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Laryngitis, LinkedIn and Me

More correctly put, I whispered my way through it. Laryngitis. It helped that people wanted to know about CAN-SPAM compliance -- audience members shushed each other so they could hear me croak away.

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CAN-SPAM compliance

Download my handy, one-page checklist for staying in compliance with the US federal law that governs all commercial email.

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Less is More

LESS is MORE. Did your newsletter subscribers sign up with the belief they'd be getting a monthly coupon and now you're pummeling them with daily exhortations to BUY NOW? You're probably shooting yourself in the foot.

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Connecting the Dots

I'll be the featured speaker this month, talking about one of the things that gets under my skin: unsolicited newsletters. What makes so many people think that just because they have my email address I actually want their newsletters?

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