LESS is MORE. Did your newsletter subscribers sign up with the belief they'd be getting a monthly coupon and now you're pummeling them with daily exhortations to BUY NOW? You're probably shooting yourself in the foot.

Less is More

 

Less is really More in e-communications
Less is really more in e-communications

Interesting blog post at MediaPost, a firm that provides an array of resources for media, marketing and advertising professionals. In it, I discovered it’s not just my inbox getting bruised and swollen by a flood of marketing messages.

LESS is MORE.  Did your newsletter subscribers sign up with the belief they’d be getting a monthly coupon and now you’re pummeling them with daily exhortations to BUY NOW?  You’re probably shooting yourself in the foot.

If enough of them hit “spam” to rid themselves of your aggressive communications, you can’t email them again. Plus that, you run the risk of a $11,000 federal fine under the CAN-SPAM ACT.

Focused and fresh content, delivered at comfortable intervals, will help you avoid “spam” reports from recipients who are overwhelmed by everyone, including you. One way to avoid the compulsion to blast an email: devise an editorial calendar.  I spoke on this topic Monday night at Connect the Dots, a networking event run by the PR Store. If you want a download of my presentation it’s available here.

About Tamela M. Rich

From Charlotte, NC, Tamela writes books, articles, speeches and presentations for business professionals. From "the road" she writes about the people, places and experiences she discovers and the life lessons she learns from them. Invite her to share some of her lessons from the road at your next event!

Check Also

In addition to the best motorcycle roads in Appalachia, my guests will enjoy two bluegrass concerts

Appalachian Mountains and Music Motorcycle Tour with Wayne Henderson

There are lots of motorcycle "bucket list rides" in Appalachia, especially the Blue Ridge province. As a matter of fact Motorcycle Roads website ranks 30 of the top 100 motorcycling roads in America in the region.