Business Communications

These posts help people who want to enhance their professionalism through Business Writing, Speeches and Presentations. Feel free to reach out to me if you need specific help or feedback.

e-Newsletters: Track Them, You Must

Yesterday a client called for my input. She wants to move her ad-sponsored printed newsletter clients over to an ad-sponsored blog and wanted to check her logic with me. She asked why I bother to publish both a blog and a newsletter.

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More Word Cloud Love

As a student of whole-brain communications I love a good word cloud. Here's one from today's presidential speech in Cairo.

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Shorten those Subject Lines

Before you hit "send" on that fabulous newsletter remember, email domains often limit the number of subject line characters they display in the inbox. Bottom line: go for the lowest common denominator (38 characters).

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Your Reputation as a Spammer

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

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Clean Energy and National Security

I'm helping Ian Thomson, Co-founder of CleanTechies.com as he looks for existing data, contacts, leads or reference material that demonstrate a strong correlation between clean/domestic energy and global security.

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Compassion Fatigue

As a ghostwriter with financial services clients, I stay abreast of developments in their professional publications. Ran across an article in Investment News on consumer-focused financial planners' mental health challenges during this Great Recession.

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Royal Whitepaper

I had an "aha moment" this morning. I decided to build a repository of white papers I like in different categories for general perusal. First up, The Prince's Rainforests Project Report, which I thank my Twitter follower, Dan Tefft for bringing to my attention.

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Krugman v Samuelson on Green


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Visualizing the Mortgage Meltdown

This 10-minute video effectively encapsulates the mortgage bubble and subsequent financial meltdown. One thing struck me as funny, though, and that is how to depict "irresponsible homeowners" graphically. Mr. Jarvis chose to do it in contrast to the "responsible homeowners" who had one child and a dog. The irresponsible ones had a load of children, smoked cigarettes (or something) and no pets. I'm still running that through my politically correct filter.

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Field Organizations Run Amok

I've been on both sides of this equation. Working for the parent organization that owns the brand, I know everyone in the field thinks they're a marketing genius and corporate/home office is just there to get in the way. Working for the field organization I know how long it can take corporate know-it-alls to get out of their never-ending meetings and get something done (for a change)!

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