spamhausIn September I had the pleasure of being a Twitter panelist on how to avoid the spam filters when emailing. This is the third time I've spoken formally on the subject (if you consider tweeting "formal"). By this third presentation, it struck me that spam is like porn, everyone thinks they know it when they see it, but few can define it in their own words. Looking for the most succinct explanation, I turned to the Spamhaus ProjectRead More »
Great tables in Epsilon's Email Trends and Benchmarks study released this July. Great for benchmarking.
I find Twitter to be an efficient and effective way to grow professionally and personally.
Little did she know when she sent me her UNSOLICITED NEWSLETTER what she'd be in for! It came with this little disclaimer:
...even when people opt in to your email list, 3.3% is sent to a "junk" or "bulk" email folder and 17.4% is not delivered at all. Not delivered at all? Where'd it go?Read More »
Here's a free word cloud maker: www.wordle.net
Yesterday I asked a question about attitudes toward individuals filing for bankruptcy protection.
Catching up on reading this weekend and came across two great word clouds in Pat Allen's Rock The Boat Marketing blog.
The recent Ninth Circuit Court of Appeals decision surprised me. In it, the judges touted the "beneficial aspects" of email marketing. WOW.