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Business Writing

Working with a Ghostwriter

Used to be the word "ghostwriter" conjured images of a wily hack with a battered Olivetti sitting at a Hollywood swimming pool coaxing confidences from a star.

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End of Email?


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A Special Place for Spammers

I've been waiting for a good case study to illustrate what I've been saying about spam filtering over the last several months.

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Spamhaus: Cyber Crime Fighter

spamhausIn September I had the pleasure of being a Twitter panelist on how to avoid the spam filters when emailing. This is the third time I've spoken formally on the subject (if you consider tweeting "formal"). By this third presentation, it struck me that spam is like porn, everyone thinks they know it when they see it, but few can define it in their own words. Looking for the most succinct explanation, I turned to the Spamhaus Project

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Do Your Stats Stack?

Great tables in Epsilon's Email Trends and Benchmarks study released this July. Great for benchmarking.

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Me, the Twitter Panelist

I find Twitter to be an efficient and effective way to grow professionally and personally.

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Rant on Unsolicited E-newsletters

Little did she know when she sent me her UNSOLICITED NEWSLETTER what she'd be in for!  It came with this little disclaimer:

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“Undelivered” Email

...even when people opt in to your email list, 3.3% is sent to a "junk" or "bulk" email folder and 17.4% is not delivered at all. Not delivered at all? Where'd it go?

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Chocolate Copy


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Corporate Bankruptcy Word Cloud

Here's a free word cloud maker:  www.wordle.net

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