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e-Newsletters

Your Reputation as a Spammer

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

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Field Organizations Run Amok

I've been on both sides of this equation. Working for the parent organization that owns the brand, I know everyone in the field thinks they're a marketing genius and corporate/home office is just there to get in the way. Working for the field organization I know how long it can take corporate know-it-alls to get out of their never-ending meetings and get something done (for a change)!

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SPAM “Arms Race”

The rise in Bacn led to the development of a service called "other inbox" which separates Bacn from real-people-email. With other inbox you can open that notice from your bank when it suits YOU, instead of having it glare from your inbox while you're trying to do the work that generates the check that pays the overdraft.

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Merging Postal and Email Addresses

OK, you have a file of your customers' physical addresses and you want to enjoy the efficiencies and effectiveness of email marketing to them. How?

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Laryngitis, LinkedIn and Me

More correctly put, I whispered my way through it. Laryngitis. It helped that people wanted to know about CAN-SPAM compliance -- audience members shushed each other so they could hear me croak away.

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CAN-SPAM compliance

Download my handy, one-page checklist for staying in compliance with the US federal law that governs all commercial email.

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Less is More

LESS is MORE. Did your newsletter subscribers sign up with the belief they'd be getting a monthly coupon and now you're pummeling them with daily exhortations to BUY NOW? You're probably shooting yourself in the foot.

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Connecting the Dots

I'll be the featured speaker this month, talking about one of the things that gets under my skin: unsolicited newsletters. What makes so many people think that just because they have my email address I actually want their newsletters?

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