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e-Newsletters

A Special Place for Spammers

I've been waiting for a good case study to illustrate what I've been saying about spam filtering over the last several months.

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Spamhaus: Cyber Crime Fighter

spamhausIn September I had the pleasure of being a Twitter panelist on how to avoid the spam filters when emailing. This is the third time I've spoken formally on the subject (if you consider tweeting "formal"). By this third presentation, it struck me that spam is like porn, everyone thinks they know it when they see it, but few can define it in their own words. Looking for the most succinct explanation, I turned to the Spamhaus Project

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Do Your Stats Stack?

Great tables in Epsilon's Email Trends and Benchmarks study released this July. Great for benchmarking.

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Me, the Twitter Panelist

I find Twitter to be an efficient and effective way to grow professionally and personally.

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Rant on Unsolicited E-newsletters

Little did she know when she sent me her UNSOLICITED NEWSLETTER what she'd be in for!  It came with this little disclaimer:

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“Undelivered” Email

...even when people opt in to your email list, 3.3% is sent to a "junk" or "bulk" email folder and 17.4% is not delivered at all. Not delivered at all? Where'd it go?

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CAN-SPAM Clarity

The  recent Ninth Circuit Court of Appeals decision surprised me.  In it, the judges touted the "beneficial aspects" of email marketing. WOW.

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Why Outsource Newsletters & Email Campaigns?

After June's speaking engagement, members of Charlotte Professional Saleswomen and Entrepreneurs (CPSE) have been in touch with questions about email and newsletter marketing.  Since we ran out of time in person, this post is fourth in the series of online follow-ups.

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e-Newsletters: Track Them, You Must

Yesterday a client called for my input. She wants to move her ad-sponsored printed newsletter clients over to an ad-sponsored blog and wanted to check her logic with me. She asked why I bother to publish both a blog and a newsletter.

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Shorten those Subject Lines

Before you hit "send" on that fabulous newsletter remember, email domains often limit the number of subject line characters they display in the inbox. Bottom line: go for the lowest common denominator (38 characters).

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