Home > Business Communications > Presentations > Brains Need Stories
Evidently story-loving is a function of our brain's development. We're biologically wired for them. Is this why Steve Jobs is the world's greatest keynoter? Because he's a great storyteller?

Brains Need Stories

Presentation Secrets of S Jobs

Evidently story-loving is a function of our brain’s development. We’re biologically wired for them.

In a Washington Post story I learned: “Roughly around age 4, psychologists say, a child develops a ‘theory of mind.’ The child suddenly grasps that other people have feelings, thoughts, just like the child’s own. From this great mental leap comes a secondary, almost accidental talent: We can get inside the heads of people whom we never actually meet except in stories. This is why fiction works. Huck Finn and Harry Potter seem real enough.”

Is this why Steve Jobs is the world’s greatest keynoter? Because he’s a great storyteller? In the new book The Presentation Secrets of Steve Jobs we learn his three-act methodology:

  • Act1 is to create a story with seven tips (chapters or scenes) in crafting a great story behind the presentation
  • Act 2, delivery of an experience with six scenes for adding appealing visuals to a presentation.
  • Act 3, refine and rehearse and rehearse some more with five scenes discussing body language, verbal delivery, and using appropriate dress

I wrote a post on PowerPoint and effective presentations a couple of months ago that got excellent traction with readers. Join the discussion.

Prompts for Professionals

Next time you’re trying to deliver a memorable presentation try:

  • Aesop’s Fables
    • When you want to make a point that appearances may be deceiving try The Cat, the Rooster and the Young Mouse
    • When you want to illustrate the power of positive versus negative influence, try The Wind and the Sun
    • You’ve probably heard the phrase “Pigs get fat and hogs get slaughtered”– here’s a fresh approach: The Dog and His Reflection
  • In this economy, many CEOs and companies could be compared to Icarus
  • And when talking about messes that need a dramatic approach, refer to Heracles and the Augean Stables or The Gordian Knot

About Tamela M. Rich

From Charlotte, NC, Tamela writes books, articles, speeches and presentations for business professionals. From "the road" she writes about the people, places and experiences she discovers and the life lessons she learns from them. Invite her to share some of her lessons from the road at your next event!

Check Also

Presentation Tips from a Brain Doctor

While everyone else in my family, and perhaps the country, is obsessed with basketball, I'm enjoying a couple of of PBS shows that only come around during fundraising season. One of them features Dr Daniel Amen,  who is a child and adult psychiatrist and  brain imaging specialist.