Is it a Slogan or a Key Message?

In the continuing discussion of key messages in your business writing, here’s a quick example of how a slogan can reflect underlying key messages.

“An MBA who writes like an English Major” is a slogan, which carries forth a couple of my key messages:

  • As an MBA writing for business executives, I speak your language and can therefore write for you
  • I’m a writer who doesn’t use business speak and gobbledygook.

It can be a chicken-egg exercise deciding whether to start with a slogan or key messages. I usually find it easier to start with the latter and distill them into a slogan.

The difference between key messages and slogans confuses some people. If you need help, please contact me.

About Tamela M. Rich

From Charlotte, NC, Tamela writes books, articles, speeches and presentations for business professionals. From "the road" she writes about the people, places and experiences she discovers and the life lessons she learns from them. Invite her to share some of her lessons from the road at your next event!

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