What's she talking about? "Women are faking it in bedrooms all over America. When my husband says, ‘Can you believe how much better this is?’ I say, ‘Yes, honey, it’s amazing,’ ” one woman told me. 'I really don’t see that much difference, but he’s so happy, I just pretend to'.” Answer: Hi-def TV.

Set the Hook

What’s she* talking about?

Women are faking it in bedrooms all over America.

“When my husband says, ‘Can you believe how much better this is?’ I say, ‘Yes, honey, it’s amazing,’ ” one woman told me. “I really don’t see that much difference, but he’s so happy, I just pretend to.”

Answer:  Hi-def TV

120px-1950s_television“As an explosion of pixels hits our TV screens this weekend, with the digital and high-def revolution, my unscientific survey shows women are less excited about high-def than men.”

According to a quoted source, “Men are all about the bigger, better, more…and sports are infinitely better in high definition.”

Compel and propel

Good writing starts with an irresistible hook that compels the reader to find out what’s on the other end.  Good writing propels the reader through the piece, oblivious to the passing of time.

I couldn’t care less about HDTV and wouldn’t have read a column about TV without a hook that compelled.  I stayed with the piece because it propelled, focusing on the gender gap, a topic that interests me. Compelling while propelling is easy on the reader  — and unless it’s your private diary, writing is all about the reader.

On a whole-brain-communications note, this hook resonated as possibly salacious.  Our brains are wired to be piqued by the possibility of pleasure.

*Maureen Dowd, NYT





About Tamela M. Rich

From Charlotte, NC, Tamela writes books, articles, speeches and presentations for business professionals. From "the road" she writes about the people, places and experiences she discovers and the life lessons she learns from them. Invite her to share some of her lessons from the road at your next event!

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