What’s she* talking about?
Women are faking it in bedrooms all over America.
“When my husband says, ‘Can you believe how much better this is?’ I say, ‘Yes, honey, it’s amazing,’ ” one woman told me. “I really don’t see that much difference, but he’s so happy, I just pretend to.”
Answer: Hi-def TV
According to a quoted source, “Men are all about the bigger, better, more…and sports are infinitely better in high definition.”
Compel and propel
Good writing starts with an irresistible hook that compels the reader to find out what’s on the other end. Good writing propels the reader through the piece, oblivious to the passing of time.
I couldn’t care less about HDTV and wouldn’t have read a column about TV without a hook that compelled. I stayed with the piece because it propelled, focusing on the gender gap, a topic that interests me. Compelling while propelling is easy on the reader — and unless it’s your private diary, writing is all about the reader.
On a whole-brain-communications note, this hook resonated as possibly salacious. Our brains are wired to be piqued by the possibility of pleasure.