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Before you hit "send" on that fabulous newsletter remember, email domains often limit the number of subject line characters they display in the inbox. Bottom line: go for the lowest common denominator (38 characters).

Shorten those Subject Lines

Before you hit “send” on that fabulous newsletter remember, email domains often limit the number of subject line characters they display in the inbox*:

Shorter is Better
  • AOL, (approximately 22% of the U.S. email market) limits subject lines to roughly 38 characters
  • Yahoo!, (with 21% of U.S. email)  is at 47 characters
  • Hotmail, (14% of the U.S. email market) uses word wrap to display subject lines on multiple lines, but still just 45 characters per line

Bottom line:  go for the lowest common denominator (38 characters).

Here’s a wrinkle: Considering the growing reliance on mobile devices, with smaller screens, think  even shorter!

If you’re a Twitter-er, you’re probably getting used to truncating…I know I am.

*As reported in MediaPost, 2009




About Tamela M. Rich

From Charlotte, NC, Tamela writes books, articles, speeches and presentations for business professionals. From "the road" she writes about the people, places and experiences she discovers and the life lessons she learns from them. Invite her to share some of her lessons from the road at your next event!

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