Whether you’re a business owner or employee, no doubt you appreciate the need to network. If you’re in the Charlotte, NC area Monday 3/9 at 6pm, drop by Connect the Dots, a monthly networking group sponsored by The PR Store .
I’ll be the featured speaker this month, talking about one of the things that gets under my skin: unsolicited newsletters. What makes so many people think that just because they have my email address I actually want their newsletters?
I posed this question to a group of fellow solo-preneurs, who pounced:
“Everyone else does it so if I don’t do it my competitors get ahead of me.”
“Why wouldn’t they want to hear from me?”
“It’s not illegal, you know!”
“They can always hit ‘spam’ or ‘unsubscribe’.”
“If I’m not sending out a monthly newsletter I’m not being professional.”
“I can’t afford to send brochures and postcards and besides that, no one opens snail mail anymore!”
“If I send them an email asking them to opt in, half my list will go away!”
When I went on to tell them they could incur a federal fine of $11,000 for doing so, they became frantic.
“No one’s going to turn me in.”
“Can’t get blood from a stone.”
“That can’t be right.”
Since I offer custom newsletter content, templates and management services I have a vested interest in getting the word out about CAN-SPAM compliance. But so does every business that sends out what’s defined as “commercial email.”
That probably includes YOU.
Hope to see you on March 9 at 6pm. I’ll be giving away a free newsletter consultation to one attendee. Hope it’s YOU!