I’m not sure if it’s technically a blessing or a curse that a friend and his family own The Secret Chocolatier.  If I had what’s called a “fortunate metabolism” I wouldn’t be asking the question.

I digress.

My friend needed some fresh copy (<100 words)  and sent me these key phrases to work with:

• Family owned/operated
• Passionate about chocolate
• Traditional recipes
• Handmade
• Taste is paramount
• Products: Chocolate Truffles, enrobed brownies, favors, cakes / wedding cakes

Here’s what I delivered:

We’re a family of chocolate artisans, using traditional recipes and channeling our passion for chocolate into handmade truffles, enrobed brownies, cakes (including wedding cakes) and all manner of favors. There’s chocolate, and then there’s The Secret Chocolatier’s chocolate — your tastebuds know the difference.

After a week’s rest my eyes are fresh. I think I might like it better broken into three sentences:

We’re a family of chocolate artisans.  We channel our passion for chocolate into handmade truffles, enrobed brownies, cakes (including wedding cakes) and all manner of flavors using traditional recipes.  There’s chocolate, and then there’s The Secret Chocolatier’s chocolate — your tastebuds know the difference.