As reviewed online by Ivan Misner,”…when you know how to use design as a complete strategy, starting with the ideal

Book cover

customer experience and then building an internal supply chain to deliver in a way that exceeds expectations, you’ll create products, services and experiences that truly matter to your customers’ lives–and your business will thrive.  However, the reality is that few companies know how to create great design, and even fewer know how to implement a design strategy that will secure enduring success.”

Prompts

• Help your clients explore how their product, service or brand forges an emotional connection with their customers.
• Give a case study of a client that executed a brand turnaround strategy with your help.
• Propose to cover topics from this book in your next client check-in.