Blog Archive | Page 36 of 39 | Tamela Rich

e-Newsletters: Track Them, You Must

Yesterday a client called for my input. She wants to move her ad-sponsored printed newsletter clients over to an ad-sponsored blog and wanted to check her logic with me. She asked why I bother to publish both a blog and a newsletter.

Read More »

More Word Cloud Love

As a student of whole-brain communications I love a good word cloud. Here's one from today's presidential speech in Cairo.

Read More »

Shorten those Subject Lines

Before you hit "send" on that fabulous newsletter remember, email domains often limit the number of subject line characters they display in the inbox. Bottom line: go for the lowest common denominator (38 characters).

Read More »

Your Reputation as a Spammer

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

Read More »

Clean Energy and National Security

I'm helping Ian Thomson, Co-founder of CleanTechies.com as he looks for existing data, contacts, leads or reference material that demonstrate a strong correlation between clean/domestic energy and global security.

Read More »

Compassion Fatigue

As a ghostwriter with financial services clients, I stay abreast of developments in their professional publications. Ran across an article in Investment News on consumer-focused financial planners' mental health challenges during this Great Recession.

Read More »

Royal Whitepaper

I had an "aha moment" this morning. I decided to build a repository of white papers I like in different categories for general perusal. First up, The Prince's Rainforests Project Report, which I thank my Twitter follower, Dan Tefft for bringing to my attention.

Read More »

Queen for a Day

I don't go in much for Hallmark holidays -- the ones that everyone feels obliged to celebrate. I am tempted sometimes to play my "Mother's Day cards" to get the men in my life to give me the princess treatment, but resist. I put all my cards in on my birthday -- the day that's uniquely mine. If you call me on January 31 I'll probably answer the phone "Birthday Girl Speaking" since it makes me smile and takes everyone off guard.

Read More »

Krugman v Samuelson on Green


Read More »

Visualizing the Mortgage Meltdown

This 10-minute video effectively encapsulates the mortgage bubble and subsequent financial meltdown. One thing struck me as funny, though, and that is how to depict "irresponsible homeowners" graphically. Mr. Jarvis chose to do it in contrast to the "responsible homeowners" who had one child and a dog. The irresponsible ones had a load of children, smoked cigarettes (or something) and no pets. I'm still running that through my politically correct filter.

Read More »