Blog Archive | Page 35 of 39 | Tamela Rich

Books in Queue

I'm a book lush. My reading aspirations, however, always outstrip my productivity. Here are a couple of books that have my attention. First, Cheap: The High Cost of Discount Culture. Second, To Serve God and Wal-Mart. I'd love to hear from anyone who's read them.

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Why Outsource Newsletters & Email Campaigns?

After June's speaking engagement, members of Charlotte Professional Saleswomen and Entrepreneurs (CPSE) have been in touch with questions about email and newsletter marketing.  Since we ran out of time in person, this post is fourth in the series of online follow-ups.

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Greenfinger?

"There are now 38 people in the world with $10b or more in private assets...theoretically, one of these people could reverse climate change all alone." Even a poor country like Bangladesh could afford to take unilateral action to reduce the chance their low-elevation coastal zones would wash away in global-warming-induced rising seas. Question: How to fund and coordinate efforts to stem global warming?

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Beware the Fart Joke

“Good smells, such as fresh bread, make people kinder and more likely to help a stranger; bad smells, like farts (the experimenters used fart spray from a novelty store), make people more judgmental. Keep this in mind when delivering that opening your presentation with a joke.

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Next Q: Online/Offline

Continuing the series of Q&A: What goes online and in print varies from a person to person and must align with industry norms. For example, when I ran an environmental contracting business my market was general contractors with public-bid jobs. Contractors are low-tech, and expect bids to be FAXED, not emailed. Most of them have Yahoo or Hotmail accounts and a LIGHT web presence if any.

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Next Q: Personal vs Professional Blog?

Let's say you're a baseball card collector, you love all things about the sport but your paid work is interior design. How to get into the new media groove? You might talk about the parallels between project management and third base coaching or dealing with a difficult customer with a personality like Ty Cobb's. This makes you a REAL PERSON, infuses warmth into your posts and will probably garner you a following of other baseball lovers. Wow, imagine having a client roster full of other people who love the game -- that's the potential of your new media voice.

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Set the Hook

What's she talking about? "Women are faking it in bedrooms all over America. When my husband says, ‘Can you believe how much better this is?’ I say, ‘Yes, honey, it’s amazing,’ ” one woman told me. 'I really don’t see that much difference, but he’s so happy, I just pretend to'.” Answer: Hi-def TV.

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Speaking on Newsletters

This week I speak to the Carolina Professional Saleswomen and Entrepreneurs on a favorite topic: Newsletters and CAN-SPAM. I plan to start with a primer on the scary compliance stuff and then discuss how professionals can build their newsletter subscription list (as well as subcriptions to blogs, ezines, etc) with a solid CONTENT strategy, including article marketing.

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Global Defense Bonds?

What if we paid down our massive foreign debt by selling our portfolio of defense weapons to a global defense bond fund? I got the idea from a white paper published by the Prince's Rainforest Project, which I covered in the May blog.

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Straight Talk on Compensation

The Times' reporter said to "Check the legitimacy of planners’ credentials, and ask them to sign a fiduciary oath, promising to act in your best interests at all times. And read every word of every account statement. If you see something, say something. You should never be confused by jargon, strange numbers or anything else on your statements."

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