Tamela M. Rich, Author at Tamela Rich | Page 15 of 18

Tamela M. Rich

From Charlotte, NC, Tamela writes books, articles, speeches and presentations for business professionals. From "the road" she writes about the people, places and experiences she discovers and the life lessons she learns from them. Invite her to share some of her lessons from the road at your next event!

Speaking on Newsletters

This week I speak to the Carolina Professional Saleswomen and Entrepreneurs on a favorite topic: Newsletters and CAN-SPAM. I plan to start with a primer on the scary compliance stuff and then discuss how professionals can build their newsletter subscription list (as well as subcriptions to blogs, ezines, etc) with a solid CONTENT strategy, including article marketing.

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Global Defense Bonds?

What if we paid down our massive foreign debt by selling our portfolio of defense weapons to a global defense bond fund? I got the idea from a white paper published by the Prince's Rainforest Project, which I covered in the May blog.

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Straight Talk on Compensation

The Times' reporter said to "Check the legitimacy of planners’ credentials, and ask them to sign a fiduciary oath, promising to act in your best interests at all times. And read every word of every account statement. If you see something, say something. You should never be confused by jargon, strange numbers or anything else on your statements."

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e-Newsletters: Track Them, You Must

Yesterday a client called for my input. She wants to move her ad-sponsored printed newsletter clients over to an ad-sponsored blog and wanted to check her logic with me. She asked why I bother to publish both a blog and a newsletter.

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More Word Cloud Love

As a student of whole-brain communications I love a good word cloud. Here's one from today's presidential speech in Cairo.

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Shorten those Subject Lines

Before you hit "send" on that fabulous newsletter remember, email domains often limit the number of subject line characters they display in the inbox. Bottom line: go for the lowest common denominator (38 characters).

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Your Reputation as a Spammer

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

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Clean Energy and National Security

I'm helping Ian Thomson, Co-founder of CleanTechies.com as he looks for existing data, contacts, leads or reference material that demonstrate a strong correlation between clean/domestic energy and global security.

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Compassion Fatigue

As a ghostwriter with financial services clients, I stay abreast of developments in their professional publications. Ran across an article in Investment News on consumer-focused financial planners' mental health challenges during this Great Recession.

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Royal Whitepaper

I had an "aha moment" this morning. I decided to build a repository of white papers I like in different categories for general perusal. First up, The Prince's Rainforests Project Report, which I thank my Twitter follower, Dan Tefft for bringing to my attention.

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