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Tag Archives: white papers

Mark Cuban Did It and So Should You

Cover of Mark Cuban's book

For a couple of years now I’ve been telling you to harvest your blog posts, white papers and newsletters into a book. Could it be that Mark Cuban has been listening all along? Until he says otherwise, I’m taking credit. Cuban’s book, “How to Win at the Sport of Business: If ... Read More »

Self-Publishing: Everyone Needs An Editor

Ask any professional writer about the need for a fresh set of eyes and they’ll tell you it’s essential. I don’t have an editor for my blog posts and newsletters, but when I write long form, whether a white paper, article or book, I always collaborate with one. When putting ... Read More »

Do I Have Enough Content To Fill a Book?

Everything I write on this site is addressed to business professionals who know they need to produce content, including books, to enhance their professionalism, to grow their client base or to achieve a social outcome.  If this applies to you, read on, but if you want someone to help you ... Read More »

Books are Marathons, Articles are Sprints. Sprint First

My stream of inquiries has picked up lately from business professionals who want me to ghost write their books.  YEAH! When an inquiry comes from someone who already produces content — whether a newsletter, blog, white papers, articles or presentations — our job is relatively straightforward. Not easy. Not cheap. Straightforward. ... Read More »