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Tag Archives: ebook

Do I Have Enough Content To Fill a Book?

Everything I write on this site is addressed to business professionals who know they need to produce content, including books, to enhance their professionalism, to grow their client base or to achieve a social outcome.  If this applies to you, read on, but if you want someone to help you …

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Content is Content, Platforms are Platforms

A month ago I took a ten-day reading and writing sabbatical while dog sitting for friends. I came back refreshed, informed and ready to embrace emerging technologies and business models for content producers. Yes, that’s the simplest way I can think of it, writers:  we’re content producers distributing our intellectual …

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Books are Marathons, Articles are Sprints. Sprint First

My stream of inquiries has picked up lately from business professionals who want me to ghost write their books.  YEAH! When an inquiry comes from someone who already produces content — whether a newsletter, blog, white papers, articles or presentations — our job is relatively straightforward. Not easy. Not cheap. Straightforward. …

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