I was never a Deadhead but the MBA in me perked up at this article's title in The Atlantic. Not one to tinker with perfection, I kept it for this blog post.
This week I speak to the Carolina Professional Saleswomen and Entrepreneurs on a favorite topic: Newsletters and CAN-SPAM.
I plan to start with a primer on the scary compliance stuff and then discuss how professionals can build their newsletter subscription list (as well as subcriptions to blogs, ezines, etc) with a solid CONTENT strategy, including article marketing.