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Tag Archives: case study

What’s the TRUE Cost of Your Book?

crystal ball on sheets of dollar bills


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Hardback or Softcover for your Self-Published Book?

Cover of my book, "Live Full Throttle"

When you're publishing your own work, you're taking on all the departmental responsibilities of a publisher: editing, design, printing, financing, distributing and marketing. Unless you're publishing an e-book you'll have to choose a book binding.* Deciding between hardback and softcover lies at the intersection of finance and marketing.

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Self-Publishing: Book Prototype for Publicity and Advance Sales

So far we've talked about the need to hire a book designer and editor. I took the step of developing a prototype for Live Full Throttle: Life Lessons From Friends Who Faced Cancer.  Mine is in a PDF and included the cover, introduction and first chapter, but you could include less. You'll see that I used the Flash capabilities of Scribd to embed it here.

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Insider View of Self-Publishing

After writing about how to roll blog posts, newsletters and articles into books, self publishing, writing book proposals and what a book can do for you professionally, I invite you to walk with me down the path of self-publishing a book of my own.

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Three Things Business Authors Should Learn From Celebrity Autobiographies

Sitting in the Booth Playhouse I found myself squirming at times, wiping away tears at others and often feeling ashamed of the ghost writers who were behind the work being read. For a taste of the brilliance I included a video at the bottom of the page.

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Don’t Be So Punny

daily show logo

This Daily Show segment, while aimed at news shows, rings true for business communicators, too.

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Is it a Slogan or a Key Message?

In the continuing discussion of key messages in your business writing, here's a quick example of how a slogan can reflect underlying key messages.

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Argh! Piracy in the Newsletter

engraving of Blackbeard

Perhaps you don't even realize you're a pirate. Most people committing acts of piracy don't realize they're stealing.

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Presentation Note Taking

This morning I co-presented a workshop on social media for real estate agents with Andy Ciordia and Beth Griffiths.  The Broker In Charge asked us to provide the presentation in advance so that she could print it out for everyone to  take notes on.

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March Book Lust

Big news: I'm writing a book with Matt Davio called Tradeoffs: Leveraging the Longs & Shorts of Life. We'll use the language and practices of those who trade for a living to frame life's tradeoffs: time for money,  freedom for convention,  risk for reward, and money for goods and services.

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