January Book Lust
This month we have a fiction entry in Book Lust by writer Barrie Abalard, who reviews the latest book in the series that inspired the Golden Globe winning “Dexter” TV series.
Want to review a book for February? Please let me know.
In the continuing discussion about e-readers I asked a hedge fund manager who follows technology to weigh in on the Kindle versus Nook choice for my birthday. He goes by “Dasan” online. 
Here’s what he says.
Happy Birthday, Tamela – I know you’ve been considering whether to buy a Nook or a Kindle. I’ve got some ideas for you.
First, the most important thing is your decision to buy an e-reader in the first place. In 20 years or less, printed-paper books will be as common as a scroll of wizardly runes is today. People will look back and wonder why books didn’t migrate to digital delivery before music and movies did. But today the question remains – to Nook or to Kindle?
You say you’re leaning toward buying the Nook because it runs on Android and you are bullish on where Android’s headed. Sorry, but you’re missing the whole point of e-readers. The point of the e-reader is to “disappear” in your hands and let you drift into that trance-like state of reading. When I’m reading Dune for the 5th time on my Kindle, I don’t even know what an operating system is. You love libraries and bookstores; that would seem to make a Nook the obvious choice, with its physical stores. Barnes & Noble has promised to let you use your nook to read books for free in their stores. Before you get too excited about that, you better look at their financial statements. Did you know that they are in the process of closing all of their B. Dalton bookstores? I wonder how long they can keep their physical stores. I loved record stores – can you find one for me? Buy a Kindle, and you don’t buy an e-reader, you buy access to the entire Amazon bookstore. But the Nook sure has a piece of hardware, with a great color second screen and that wonderful rubber backing! The decision is obvious – buy one of each!
Thanks, Dasan. Sounds like I can’t lose. I’ll let you know whether the Birthday Fairy brought me either of these.
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves
by Andrew Ross-Sorkin, reviewed by Jim Gobetz
The book chronicles the events leading up to and surrounding the recent economic turmoil It is the third book on the topic I have read and by far the most exhaustive and detailed. Mr. Ross-Sorkin has unparalleled access to the key players in the events and a very flowing and easy to read writing style. He describes the characters in an unbiased manner and I came away feeling that he was quite neutral on everybody. This is a fair contrast to “The Sellout” by Charles Gasparino whose opinions of the players are obvious.
The book was good to great from cover to cover, but I am somewhat reticent to recommend it to anyone who is really not a total economy wonk like I am. The casual observer is likely to get bogged down in the details as there are literally hundreds of players and their interactions read like those of the Plantagenet’s. If you are really keen to get inside the events of 2007-2009 you won’t find better access, Mr. Ross-Sorkin has interviewed all of the key and nearly all of the ancillary players many times in his role with the NY Times. I follow the market and the political events that relate to it like a stalker, yet still I learned quite a few new things and gained new insight into the minds of the rainmakers that led us in and out (hopefully) of the debacle.
So for the fanatics, go for it, it’s a joyride through a subject you can’t get enough of. For those of a more relaxed interest, you’ll have to decide if you’re interested enough for 800 pages or so on this particular topic.
Bonus: my friend Matt Davio interviews Mr Sorkin.
Mobs, Messiahs, and Markets: Surviving the Public Spectacle in Finance and Politics
by William Bonner and Lila Rajiva, reviewed by Jim Gobetz
This book attempts to link the three title entities into a treatise on the human condition from which they sprang. Unfortunately the book is like a roller coaster, looping back and forth, and in and out of the topics in a way that was in my opinion uncoordinated. I am not a writer of books but I suspect a failure on the part of the editor is greatly responsible. Each chapter is interesting in and of itself but taken as a whole it makes no conclusions. The authors are at times strident and appear to be approaching a point which is never made, or they make a point that is unsupported in the context of the chapter but is in another chapter.
I have the feeling that if the book had been organized in a better fashion I might be writing a positive or even very positive review, but as is I cannot recommend it. Sadly, while the title elicits interest the text fails to deliver.
Think Twice: Harnessing the Power of Counterintuition
by Michael Mauboussin, reviewed by Derek Hernquist
Michael Mauboussin’s previous book, More Than You Know, was a collection of essays he had written under the title “The Consilient Observer”. I loved it for its discussion of the odd ways in which we process information and make decisions. Think Twice moves his work from an investor-heavy descriptions to more general prescriptions, contributing to the recent wave of books from Gladwell, Ariely, etc. on social movements.
It’s an engaging read, with countless examples of fascinating behavioral experiments. Those familiar with studies by Kahneman, Tversky, Asch, etc. will recognize many, but he also offers examples from the real world lab. Why do only 12% of Germans consent to organ donation, yet 100% of Austrians do? Because in Germany, one must opt-in, while in Austria one must opt-out…a simple difference in the way choices are presented makes a world of difference. Other examples of suboptimal decision-making abound, from Harrah’s Casino thinking high rollers are their best customers(they’re not) to a music lab giving listeners a chance to think independently about a selection of new songs(they couldn’t).
I find Mauboussin’s examples both enlightening and entertaining, but it’s this “Cliffs Notes” approach to behavioral study that defines both the strengths and weaknesses of this book. Experts in the field of psychology will already be familiar with many examples, and find the prescriptions for improving our decision-making skills too simplistic to be make a difference. For me, however, his work has been instrumental in building a constant awareness of context where snap (attribute-based) judgment had resided…a major help in accepting the potential of markets to go where the mood takes them regardless of my opinion.
Personally, I love these books and find them appropriate for 95% of the population, particularly investors, business executives, marketers, and political operatives. Both the results and implications of dozens of studies are laid out in simple form, giving the reader a vivid memory on which to construct his or her personal decision-making process. If Mauboussin’s name is new to you and you are fascinated by how we make choices, I think you’ll love Think Twice.
How God Changes Your Brain: Breakthrough Findings from a Leading Neuroscientist
b
y Andrew Newberg M.D.& Mark Robert Waldman, reviewed by Wray Herbert(Washington Post’s Book World)
Gus was not a “meditation type of guy.” He was more of a Joe Sixpack, a Philadelphia mechanic not much interested in religion. He hauled himself into Andrew Newberg’s clinic for one reason: His memory was failing. Newberg, a neuroscientist and memory expert, has a special interest in spirituality; he has scanned the brains of worshipers ranging from Franciscan nuns to Pentecostals speaking in tongues. So why was he bothering with Gus? Well, Newberg explains in “How God Changes Your Brain,” his studies (with coauthor Mark Robert Waldman) had convinced him of a link between spirituality and cognitive health: The neurochemical changes that he observed during meditation and prayer appeared to improve brain function.
But Newberg had studied mostly devotees with years of spiritual training; he wanted to see whether a novice might benefit, too. So Gus learned the basics of Kirtan Kriya meditation. Rooted in 16th-century India, Kirtan Kriya involves conscious regulation of breathing as well as repetitive movements and sounds. Gus picked it up right away, practicing 12 minutes a day for eight weeks. That’s a blip compared to what many students of meditation do. Even so, Newberg writes, Gus had greater clarity of mind, empathy and emotional equilibrium. What’s more, his working memory improved as much as 50 percent on some tests. Gus’s case may be inspiring to readers worried about the mental decline that comes with aging. But those looking for the loftier answers promised in the book’s title may come away unsatisfied, and a bit confused. At times Newberg seems to be writing about a broad notion of spirituality, while at other times he focuses on rituals — the mantras and mudras and prayer beads — without any spiritual content or commitment. He doesn’t want to leave anyone (even atheists) outside the tent, so his definition of God is whatever any individual’s neurons are conjuring up at the moment — or the next moment or the next, because God is “constantly changing and evolving.” Inclusiveness is all well and good, but loose theology doesn’t necessarily make for rigorous testing. The second half of “How God Changes Your Brain” is a how-to book. There are lists upon lists here, and even lists within lists: eight best ways to maintain a healthy brain, including five essential reasons for yawning; nine steps for dealing with anger; six strategies for improving communication and six more for creative problem-solving. You get the idea. Aging baby boomers are hungering for good science writing on both brain health and spirituality. Happily, there are excellent books on this important topic, notably Sharon Begley’s “Train Your Mind, Change Your Brain” and Daniel Goleman’s “Social Intelligence.” Start with them. Unhappily, this bloviating volume will leave most readers still seeking.
The Moral Underground: How Ordinary Americans Subvert an Unfair Economy
by Lisa Dodson, reviewed by Publishers Weekly
In this fascinating exploration of economic civil disobedience, Dodson (Don’t Call Us Out by Name) introduces readers to teachers, supervisors, health-care professionals and managers who bend the rules—and even break the law—to support those in need. Dodson shares stories of individuals like Linda, a health-care supervisor who has, against hospital policy, “driven an employee to court on work time” and allows her low-wage employees to manipulate the schedule so they can attend to child-care needs. The author interviews Cora, a restaurant manager, who came up with a “double talk system,” in which she keeps two sets of time sheets so that workers can attend to family issues and who says, “helping women meet their kids or do what they have to do is more important” than her chain restaurant’s rules. Dodson’s study is gripping and her argument is persuasive: we should not have to put compassionate Americans in a position where they have to choose between following rules and helping those who are trying to help themselves.
Dexter by Design (how timely, after Sunday’s Golden Globe awards)
by Jeff Lindsay, reviewed by Barrie Abalard
Summary: A good read for Dexter fans, but not Lindsay’s best. If you’ve never read any of the “Dexter” novels, start with book one, Darkly Dreaming Dexter, in order to read this one (book four) in context. If you’ve only watched the Showtime TV series, be aware that the plots of the series and the plots of the books diverge greatly. Three and a half out of five stars.
I discovered Jeff Lindsay’s “Dexter” novels about six months before the Showtime series began. During that six months, when most of the world didn’t know the books existed, I was practically stopping strangers to rave about Lindsay’s writing and characterization. My family grew thoroughly sick of my Dexter talk. And then… the series began, with the first season repeated on one of the broadcast networks (CBS, I believe), and suddenly everyone knew what, and who, I was talking about.
Thus, Dexter by Design was a book I waited for with great impatience. And it mostly satisfies. Mostly. But it doesn’t get near the admittedly high bar Lindsay set for himself with books one and two (Darkly Dreaming Dexter and Dearly Devoted Dexter) and the slightly less spectacular but still excellent book three, Dexter in the Dark.
I believe a large part of the problem with the book’s momentum—it takes a while to get off the ground—lies in the beginning. Dexter and Rita, his new wife, are honeymooning in Paris. While Lindsay wraps up the honeymoon intro fairly well, setting the stage for the rest of the book, the story would have been stronger if he’d opened with Dexter doing his thing in Miami, as usual, and then working in remembrances of his honeymoon. I think the horror that serves as the end to the honeymoon scenes would work better if it were teased out over the first fifth of the book or so.
I also found Lindsay’s writing in the first chapter a bit irritating, before the book settles down into the sardonic commentary that is his (and Dexter’s) forte. The observations about Paris and art strike me as too floridly written, and not consistent with Lindsay’s usual clean style. I was annoyed, frankly, waiting for the real action to begin.
But, it’s not a huge quibble if you are a “Dexter” fan, which I am. Once the story returns to Miami, where Dexter works as a blood spatter analyst for the police crime lab and moonlights by taking out evil folks with his sociopathic relish, the story regains its footing. The tale is one of viciousness as well as absurdity, with some surprise turns that keep the momentum going. Unfortunately, the ending is a bit weak, as well as completely unsurprising, which disappointed me.
Lindsay’s first two books knocked my socks off. The third one, Dexter in the Dark, was only a shade less amazing. Lindsay takes chances with his main character that, in the first three books, made me gasp with surprise and pleasure as he spun plots that eventually resolved in a satisfying way. If you’re a fan of the popular homicidal character and haven’t read Dexter by Design, by all means do so, as long as you’ve read the first three books beforehand. But be prepared for that twinge of disappointment here and there.
I’ve written a series of stories with repeating characters myself, so I know it’s difficult to tell the tales and reveal new aspects of the main characters over the course of several storylines. It takes mastery of the art of fiction and a polished, smooth style, both of which Lindsay has (and I don’t, but I’m working on it). I’ll wait to read book five before I throw in the towel on Lindsay and his “Dexter” series.
Low-Jargon Financial Blogs & Newsletters
I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients’ eyes glaze over.
Professionals with compliance/malpractice concerns too often navigate the middle of the road where nothing meaningful is communicated. Some admit they hope readers will pick up the phone and call for clarification “on the clock.” Bad strategy.
Everyone faces this challenge of writing thorough-yet-understandable communications from time to time. Here are writing tips for newsletter or blog writers who aspire to communicate without using jargon on one hand, or dumbing down the message on the other.
It’s a conversation, not a treatise
- Provide links to jargon, technical definitions and 50-cent SAT words like “treatise.” This way, everyone can get as much info as they need on their own and your writing doesn’t bog down
- Don’t mistake your articles for term papers!
- Use headers, bolds and links to enable (gasp) skimming
- Avoid passive voice; use active voice
- Write to the appropriate reading level of your audience
- Run your copy through a fog index calculator (tells the number of years of education needed to understand what you’ve written)
- If you use Google Docs, click Tools>Word Count and find the analysis at the bottom
- You’re not a professor
- Don’t try to tell everything you know about the subject. Pare it down to the essentials
- For weighty topics, write a series of short articles
- Provide an intro to the topic in your newsletter and link to your blog/elsewhere for details. If you can find a video (or make one yourself) your audience will be grateful. Here’s how one of my clients does it
- Leverage industry videos and handouts (be sure to comply with licensing and copyrights)
Engage readers
- Invite them to leave comments and comment on those of others
- Offer a free worksheet to help them apply the information to their lives — invite them to review the information with you off the clock, if appropriate
- Ask readers to weigh in on a topic by linking to a survey that gives them the option to see how their answers compare to those of other respondents
- Poll readers for future articles on similar/related subjects
Brains need variety
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This infographic is from a parody site
Use stories – our brains are wired for stories -and people “find” themselves in them.
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Use case studies for the same reasons
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Link to a narrated presentation deck or video to stimulate the story-receptive part of readers’ brains. One of my clients does this very well
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Use infographics or produce your own charts and tables. FlowingData is a great resource to learn about them and you might find one to use there
What techniques have you or others used to make complex information digestible? What have you seen out there that turns you off?
Brains Need Stories
Evidently story-loving is a function of our brain’s development. We’re biologically wired for them.
In a Washington Post story I learned: “Roughly around age 4, psychologists say, a child develops a ‘theory of mind.’ The child suddenly grasps that other people have feelings, thoughts, just like the child’s own. From this great mental leap comes a secondary, almost accidental talent: We can get inside the heads of people whom we never actually meet except in stories. This is why fiction works. Huck Finn and Harry Potter seem real enough.”
Is this why Steve Jobs is the world’s greatest keynoter? Because he’s a great storyteller? In the new book The Presentation Secrets of Steve Jobs we learn his three-act methodology:
- Act1 is to create a story with seven tips (chapters or scenes) in crafting a great story behind the presentation
- Act 2, delivery of an experience with six scenes for adding appealing visuals to a presentation.
- Act 3, refine and rehearse and rehearse some more with five scenes discussing body language, verbal delivery, and using appropriate dress
I wrote a post on PowerPoint and effective presentations a couple of months ago that got excellent traction with readers. Join the discussion.
Prompts for Professionals
Next time you’re trying to deliver a memorable presentation try:
- Aesop’s Fables
- When you want to make a point that appearances may be deceiving try The Cat, the Rooster and the Young Mouse
- When you want to illustrate the power of positive versus negative influence, try The Wind and the Sun
- You’ve probably heard the phrase “Pigs get fat and hogs get slaughtered”– here’s a fresh approach: The Dog and His Reflection
- In this economy, many CEOs and companies could be compared to Icarus
- And when talking about messes that need a dramatic approach, refer to Heracles and the Augean Stables or The Gordian Knot
September Book Lust
If you’ve read any of these, please write your thoughts/a review. Here’s what’s on my radar.
Shop Class as Soulcraft byMatthew B. Crawford
Philosopher and motorcycle mechanic Crawford presents a fascinating, important analysis of the value of hard work and manufacturing. He reminds readers that in the 1990s vocational education (shop class) started to become a thing of the past as U.S. educators prepared students for the “knowledge revolution.” Thus, an entire generation of American “thinkers” cannot, he says, do anything, and this is a threat to manufacturing, the fundamental backbone of economic development. Crawford makes real the experience of working with one’s hands to make and fix things and the importance of skilled labor. His philosophical background is evident as he muses on how to live a pragmatic, concrete life in today’s ever more abstract world and issues a clarion call for reviving trade and skill development classes in American preparatory schools. The result is inspired social criticism and deep personal exploration. Crawford’s work will appeal to fans of Robert Pirsig’s classic Zen and the Art of Motorcycle Maintenance and should be required reading for all educational leaders. Highly recommended; Crawford’s appreciation for various trades may intrigue readers with white collar jobs who wonder at the end of each day what they really accomplished. – Library Journal
My Stroke of Insight: A Brain Scientist’s Personal Journey by Jill Bolte Taylor
On the morning of December 10, 1996, Jill Bolte Taylor, a thirty-seven-year-old Harvard-trained brain scientist, experienced a massive stroke when a blood vessel exploded in the left side of her brain. A neuroanatomist by profession, she observed her own mind completely deteriorate to the point that she could not walk, talk, read, write, or recall any of her life, all within the space of four brief hours. As the damaged left side of her brain–the rational, grounded, detail- and time-oriented side–swung in and out of function, Taylor alternated between two distinct and opposite realties: the euphoric nirvana of the intuitive and kinesthetic right brain, in which she felt a sense of complete well-being and peace; and the logical, sequential left brain, which recognized Jill was having a stroke, and enabled her to seek help before she was lost completely.
In My Stroke of Insight, Taylor shares her unique perspective on the brain and its capacity for recovery, and the sense of omniscient understanding she gained from this unusual and inspiring voyage out of the abyss of a wounded brain. It would take eight years for Taylor to heal completely. Because of her knowledge of how the brain works, her respect for the cells composing her human form, and most of all an amazing mother, Taylor completely repaired her mind and recalibrated her understanding of the world according to the insights gained from her right brain that morning of December 10th.
Today Taylor is convinced that the stroke was the best thing that could have happened to her. It has taught her that the feeling of nirvana is never more than a mere thought away. By stepping to the right of our left brains, we can all uncover the feelings of well-being and peace that are so often sidelined by our own brain chatter. A fascinating journey into the mechanics of the human mind, My Stroke of Insight is both a valuable recovery guide for anyone touched by a brain injury, and an emotionally stirring testimony that deep internal peace truly is accessible to anyone, at any time. — Amazon Review
The Artist, the Philosopher, and the Warrior: The Intersecting Lives of Da Vinci, Machiavelli, and Borgia and the World They Shaped by Paul Strathern
Despite the convoluted title, this latest from award-winning British novelist and historian Strathern (Napoleon in Italy) is simply a good, straightforward history of Renaissance Italy during the turbulent decade around 1500, with emphasis on several important players. Pope Alexander VI, though not in the title, is the central player. Famously corrupt and ambitious, Alexander aimed to enlarge the Papal States and his family’s influence, and his son, Cesare Borgia, led papal armies in three cruelly successful campaigns. The leading diplomat of wealthy but feeble Florence, Machiavelli worked hard to fend off Borgia, but admired his brutal realism, portraying him as the ideal ruler in his classic, The Prince. Both men knew Leonardo da Vinci, and Borgia employed him as a military engineer. However, da Vinci exerted no political influence, so the author’s digressions into his art and ingenious (but mostly unrealized) inventions stand apart from the narrative. Readers will reel at this meticulous popular account of Renaissance tyranny, corruption, injustice and atrocities. 8 pages of color illus., b&w illus., maps. — Publishers Weekly
So Sue Me, Jackass!: Avoiding Legal Pitfalls That Can Come Back to Bite You at Work, at Home, and at Play by Amy Epstein Feldman and Robin Epstein
This informative, hilarious guide to the law will steer you through everything from on-line porn on the job to common-law marriage; from pet burials to Ponzi schemes. The Epstein sisters have fully mastered “I Sue,” the ancient, mysterious Jewish art of self-defense, and are, for the first time, sharing these secrets with gentiles. This book cannot replace a real lawyer when you get into trouble, but mastering its contents will save you from needing one.”–Ronald L. Kuby, Host, “Doing Time with Ron Kuby”
“This fun and funny book offers a wealth of practical and jaw-dropping legal insight, administered in a uniquely painless fashion. It also offers one of the most arresting author photos in the history of Anglo-American jurisprudence.” –Roger Parloff, senior editor for legal affairs, Fortune magazine
*Special hat tip to my Twitter friend @Character_B for bringing this book to my attention. He’s an insider on the project.
Planning ahead (October & November publications)
Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America by Barbara Ehrenreich (Oct)
“We’re always being told that looking on the bright side is good for us, but now we see that it’s a great way to brush off poverty, disease, and unemployment, to rationalize an order where all the rewards go to those on top. The people who are sick or jobless—why, they just aren’t thinking positively. They have no one to blame but themselves. Barbara Ehrenreich has put the menace of positive thinking under the microscope. Anyone who’s ever been told to brighten up needs to read this book.” —Thomas Frank, author of The Wrecking Crew and What’s the Matter with Kansas?
In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to “prosper” you. The medical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of “positive psychology” and the “science of happiness.” Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes—like mortgage defaults—contributed directly to the current economic crisis.
The Buyout of America: How Private Equity Will Cause the Next Great Credit Crisis Josh Kosman (Nov)
With exhaustive research and a rogues’ gallery of interviews, journalist Kosman puts together a convincing and disquieting argument that private equity firms are about to cause the next great credit crisis. Many people don’t realize that “private equity” is just a new name for a leveraged buyout, and that private equity firms make their money by loading their acquired companies with debt, garnering short-term gain at the cost of the businesses’ financial longevity. Exposing the pernicious practices of various high-profile firms (including Mitt Romney’s company, Bain Capital, notorious for its company-destroying practices), Kosman reveals how they cripple their acquired businesses competitively, limit growth and cut jobs without reinvesting the savings, all without even generating good returns for their investors. But if only half of PE-owned businesses go bankrupt, that would leave almost two million Americans out of jobs. What’s to be done? Kosman is a proponent of legislation that encourages buyers of companies to hold on to them for at least five years. This alarming book will keep anxious credit watchers on their toes—and hopefully inspire some pressure to keep PE firms from going the way of mortgage brokers. — Publishers Weekly
The Mom & Pop Store: How the Unsung Heroes of the American Economy Are Surviving and Thriving
August Book Lust
If anyone’s read these, please write a review. My appetite for books far exceeds the time I can devote to them.
The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street
Excerpts from The Washington Post’s review
Fox, a business columnist for Time, spins a fascinating historical narrative, beginning with economist Irving Fisher’s paean to markets in, alas, 1929. Postwar economists such as Paul Samuelson noticed that most investment pros do not beat the averages. This led to the one positive contribution of the efficient-market hypothesis: Jack Bogle’s invention of index funds, which mimic the performance of the stock market as a whole and keep ordinary people from wasting their money trying to beat it. Fox recognizes that true believers in the market’s efficiency suffered from a “blinkered” mindset and “tunnel vision.” Yet I think he lets them off too easily. He laments (as if it were necessary) the lack of any alternative “grand new theory” and finds that the debate has resulted in a “muddle.”
Fox concludes, “If you do come up with an idea for beating the market, you need a model that explains why everybody else isn’t already doing the same thing.” Not necessarily. Markets aren’t physics. Maybe no one model explains them. The emerging school of behavioral finance fills in many of the gaps left by the efficient marketers. Behavioral finance, which Fox discusses at length, holds that financial man — far from the perfect, mechanical trader depicted in textbooks — is a rather neurotic fellow. He follows the crowd, fails to plan ahead and often makes mistakes. To think that his every price is perfect is a remarkable error indeed.
The Ascent of Money: A Financial History of the World
Excerpts from The Washington Post’s review
The pleasure of reading Ferguson’s treatment comes partly from the clarity of his explanations of financial concepts but mostly from his pen portraits of the extravagantly gifted and flawed characters who have led money’s long rise. He shows us how far we have come since Mesopotamian moneylenders developed rudimentary accounting around 1,000 B.C. and the Medici created elements of modern banking in 14th- and 15th-century Florence. But he also weaves a long series of manias, panics and crashes into his tale. The Medici family’s surviving papers, he notes, bear scorch marks from the vengeful reformist Savonarola, who set up a Bonfire of the Vanities to destroy sinful goods and sent the Medici packing in one of the periodic reversals of fortune to hit financial leaders over the centuries.
Ferguson sketches the rollicking career of John Law: Scottish con man, killer, genius, lover and creator, in 1719-20, of one of history’s great stock market bubbles. Law effectively took control of the French national debt, substituted paper currency for gold and sold shares in the company that controlled French Louisiana. As the shares rose in price and investors borrowed against them, the volume of paper money doubled in a year, breeding inflation, speculation and the new term “millionaire” before Law’s system collapsed. From that day on, Ferguson writes, all bubbles have followed five stages:
1) Displacement, as economic change brings a chance for extraordinary profits; 2) Euphoria, as investors take advantage of the opportunity, 3) Mania, as novices, crowds and swindlers rush in; 4) Distress, as insiders see their prospects for profit declining because of the mania and start selling; and 5) Revulsion, as all stampede for the exits.
Guts: Combat, Hellraising, Cancer, Business Start-ups, and Undying Love: One American Guy’s Reckless, Lucky Life
From Publishers Weekly
Vietnam vet, cofounder of New England Monthly and a media consultant, Nylen, who died last year, shares with punchy humor and tremendous grace his tough approach to taking risks and staring down exacting bosses as well as cancer.
Cherishing such stoical role models as Don Quixote and Ulysses S. Grant (as well as his own father, who spent his prime years as a DuPont executive before a traumatic fall altered his life permanently), Nylen celebrates America’s admiration with gutsiness, and his own lifetime attempts (frequently foolish) to make the Cool Guys Hall of Fame.
The bulk of this memoir is Nylen’s facetious though moving account of his stint as an infantry officer in Vietnam in 1968, and the men he loved and lost—the ghastly experience, he assures readers, was never accurately depicted in popular movies. Shell-shocked, married after release from the army, simulating a normal person and appearing unemployable, he began his accidental career as a media ad salesman starting at Look magazine, dealing with tough bosses like Bill Dunn at U.S. News and World Report and Mike Levy at Texas Monthly before embarking on his own.
Diagnosed with colorectal cancer stage III when he was 60, he endured treatments, surgeries, pain and frequent accidents of his own making, but preserves his cheerful, frank, optimistic and ever competitive spirit in the face of mortal adversity.
*Notes: The review doesn’t mention that Nylen founded BeliefNet.com. And yes, I believe that is a set of brass balls on the cover.
Habit: The 95% of Behavior Marketers Ignore
In his first book, communications consultant-to-the-stars (Sprint, Nextel, Cisco, Nortel, TI, Motorola) and “expert in consumer behavior” Martin uses ideas from the worlds of science, technology, psychology, history, philosophy and business to demonstrate how a consumer’s unconscious controls most of his or her behavior. As a result, Martin argues, companies large and small are wasting money and energy engaging the wrong part of the brain (my emphasis added) -rather than worrying over expected behavior or ultimate satisfaction, marketers should focus on how buying habits form through simple, time-tested methods like reward and repetition.
How else would brands like Microsoft-infamously frustrating but ingrained in the culture-and Starbucks coffee-overpriced but ubiquitous (and literally addictive)-make it? In a reportorial style fit for both marketing executives and savvy consumers, Martin presents interviews with marketers, researchers and scientists that outline the principles supporting his method, delineating the executive mind from the habitual (unconscious) mind, exploring how an ideal product like the iPod targets both minds, and providing a blueprint for creating habitual buyers. Martin’s argument requires readers to suspend some long-held beliefs about consumers, but rewards them with some eye-opening perspective.
Update
A Twitter friend alerted me to this video after I tweeted the url
Another Tweep told me about Paul Krugman’s review of the book in NYT.
Play Piano, Outrun Mean Dogs: All in your Brain
Turns out my parents could have saved the money they spent on a piano. I could have learned to play almost as well in my imagination.
In a chapter of The Brain That Changes Itself, I learned about an experiment where a “mental practice” group sat in front of an electric piano keyboard for two hours a day and imagined playing a sequence of notes and hearing them played, while the other “practice group” actually played the music on the keyboard.
Both groups had their brains mapped before the experiment, each day during it, and afterward. When each group played the sequence of notes they’d been imagining or practicing, the computer measured accuracy.
By the third day, the imagined group played as accurately as the practiced group. By the fifth day the practiced group made gains, but those gains were overcome by the imagined group with a single two-hour physical practice session.
What this means to business communicators
This goes way beyond the so-called power of positive thinking. The book reported on a study where the subjects who did physical exercise of a sort increased their muscular strength by 30% while those who only imagined the same exercises increased theirs by 22%.
This has real implications for business communicators. For example, if you were selling widgets or sports drinks to kids in tough neighborhoods, instead of making general claims like “Widget will make you run faster & jump higher,” you should try “Buy Widget to outrun mean neighborhood dogs — even while jumping trashbags and open manholes.”
Not only would more kids try Widget, the visual image of them navigating the urban obstacle course might convince their brains they could do it.
What’s next for Widget? Maybe the kids would start a viral marketing campaign…
Multi-tasking
Here’s a cool online simulator of texting while driving.
It requires you to navigate toll gates (of the type you see on a toll road) while answering a text message and avoiding pedestrians. It comes with a disclaimer that you should never text and drive, no matter how well you score.
At the risk of sounding sociopathic, I wonder why texting and driving can’t be an acquired skill.
In July 2009 a new computer AAA Foundation released a new computer program designed to help Baby Boomers retrain their brains and delay the impact of aging. Developed byPositScience, DriveSharp claims that using it 20 minutes a day 3+ times a week will:
- Increase your useful field of view by 200%—see more in your peripheral vision
- React faster to dangers—stop 22 feet sooner when traveling at 55 mph
- Drive with greater confidence at night, in traffic, and in new places
- Cut your risk of a car crash in half
The brain is capable of miraculous things. Why not texting and driving?
Beware the Fart Joke
We are a collection of "selves"
Catching up on reading this week at the beach, including past issues of my favorite magazine, The Atlantic.
The November 2008 edition carried a fascinating article that touched on neuroeconomics, or the neurophysiology of economic decisions. I love this stuff.
According to Yale professor of psychology, Paul Bloom, “…remembering something is easiest while you are in the same state in which you originally experienced it. Students do better when they are tested in the room in which they learned the material; someone who learned something while he was angry is better at remembering that information when he is angry again; the experience of one’s drunken self is more accessible to the drunk self than to the sober self. What happens in Vegas stays in Vegas.”
Bloom’s research underscores why effective business communications need to take people to an emotional place in order to cement the message. Warren Buffett did this well in his 2009 annual letter to shareholders when he drew a parallel between derivatives and venereal disease: “Participants seeking to dodge troubles face the same problem as someone seeking to avoid venereal disease: It’s not just whom you sleep with, but also whom they are sleeping with.”
If that gives you a creepy feeling, the Oracle from Omaha met his objective; he hates derivatives.
More Buffett bon mots:
- Tony and I feel like two hungry mosquitoes in a nudist camp. Juicy targets are everywhere.
- By year end 2007, the half dozen or so companies that had been the major players in this business had all fallen into big trouble. The cause of their problems was captured long ago by Mae West: “I was Snow White,but I drifted.”
- If merely looking up past financial data would tell you what the future holds,the Forbes 400 would consist of librarians.
- The tennis crowd would call my mistakes “unforced errors.”
- Upon leaving, our feelings about the business mirrored a line in a country song: “I liked you better before I got to know you so well.”
- Investors should be skeptical of history-based models. Constructed by a nerdy-sounding priesthood using esoteric terms such as beta, gamma, sigma and the like, these models tend to look impressive. Too often, though, investors forget to examine the assumptions behind the symbols. Our advice: Beware of geeks bearing formulas.
Advice for speakers
Back to Paul Bloom in The Atlantic story, “Good smells, such as fresh bread, make people kinder and more likely to help a stranger; bad smells, like farts (the experimenters used fart spray from a novelty store), make people more judgmental. If you ask people to unscramble sentences, they tend to be more polite, minutes later, if the sentences contain positive words like honor rather than negative words like bluntly. .. All of these studies support the view that each of us contains many selves-some violent, some submissive, some thoughtful-and that different selves can be brought to the fore by different situations.“
Next time you’re delivering a presentation, keep this in mind. The oft-repeated advice to open with a joke should be tempered by what you just learned about neurophysiology — don’t make it a fart joke.
