Effective E-Newsletters
Whether you need a ghost writer for custom content, an editor for your own content, or a robust email campaign solution, I’m here for you.
Stop sending newsletters with another company’s logo/branding. And don’t even think about sending something others are also sending. Your newsletter is a reflection of you and sometimes precedes you in “meeting” a client.
You need custom articles and a design all your own — and I’ll deliver both.
How do you know what to change if you can’t measure what you’ve done?
Statistics like open and click rates are standard fare. Take it from an MBA (me), you also need to compare results over time to respond to your marketplace.
I’ll help you compare stats like opens, clicks, bounces, unsubscribes and even spam complaints, to quickly see what content your subscribers find relevant, and just as importantly, what they don’t. We’ll make editorial changes based on facts, not hunches.
Thorough campaign reports
Snapshot: how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Opens Over Time: exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Recipient Activity Report: gets down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
Link Activity Report: makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not.
Bounce Summary: As well as automatically processing any bounced emails for you, my service also tells you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full – whatever the reason, they didn’t get your email and I’ll tell you why.
Compare campaigns
Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time.
Check out my newsletter archive. I’ll do at least as good a job for you as I do for myself.
Ghost write option
Don’t even think about subscribing to a newsletter service. The Google bots know when you’re using a service, which means you don’t get credit for original content. Most of your customers will probably know it, too. No time? Can’t write? Never fear.
No one has to know I'm writing for you
- Together, we map out an editorial calendar for each audience including general themes and specific topics
- You record tidbits or case studies from your workaday life into a digital recording device — tell it to me like you’d tell it to your favorite aunt
- Email the media file to me
- I listen, couple it with external research to validate your point (if you’d like) and draft the first version
- Round of edits
- Send to your awaiting public
Editorial Assistance
Everyone needs a sounding board, some more than others. I will help you as needed, from devising an editorial calendar to fixing grammar and punctuation.
To differentiate your business in a crowded marketplace you need custom content, brand consistency and the ability to discern and respond to market preferences. I’ll give you all three.
