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Writing a Book

Advice for people who want to write books of their own, with or without my help. Publishing has its own category

Is Writing a Book One of Your New Year’s Resolutions?

Author with books tucked under his arm offering them to an acquaintance at a business gathering

You’ve heard the drumbeat—You need to write a book! Your competitors have already written books, where’s yours? Maybe you don’t need to write a book to succeed, but if you’ve been thinking about it, let’s talk. What about those claims that you can write a new book every month and …

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My New Book: “Retirement GPS” with Aaron Katsman

This time last year I started writing Retirement GPS: How to Navigate Your Way to Way to a Secure Financial Future with International Investing with expert Aaron Katsman. The book was released a couple of weeks ago, on August 23. I provided manuscript development and editing services to Aaron on this project, …

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How Much will you Charge to Ghostwrite My Book?

woman typing

Potential clients always want to know how long it will take to turn the content they’ve been collecting into a book and how much I will charge to ghostwrite it for them. “Can you at least give me a range?” they ask. Not to answer like a two-handed economist, but …

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Resolved to Write a Book?

the Google Play Books logo

Within the last week of 2011 over  four million Android devices were activated.  What does this mean to the business professional who has been waiting to write a book? You’d better get with it. Every day over 500k  devices are activated that people could be using to read your message–or someone …

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Mark Cuban Did It and So Should You

Cover of Mark Cuban's book

For a couple of years now I’ve been telling you to harvest your blog posts, white papers and newsletters into a book. Could it be that Mark Cuban has been listening all along? Until he says otherwise, I’m taking credit. Cuban’s book, “How to Win at the Sport of Business: If …

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Distribution: Self-Publishing’s Final Hurdle

hand holding up Action Hero's Handbook

The last step in the self-publishing process is getting the book into the reader’s hands (or reading device). I’m not talking about marketing in this post (I’ll talk about that later); I’m talking about dead-tree distribution here because that’s how I published Live Full Throttle, for reasons I outlined earlier in …

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What’s the TRUE Cost of Your Book?

crystal ball on sheets of dollar bills

People always ask how much my book cost to produce. Some want to use the intel as they consider self- publishing, and some just like knowing things, I guess. Most people scratch their heads when I answer that the cost depends on how many I sell. Here’s where I tap my MBA to …

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Hardback or Softcover for your Self-Published Book?

Cover of my book, "Live Full Throttle"

When you’re publishing your own work, you’re taking on all the departmental responsibilities of a publisher: editing, design, printing, financing, distributing and marketing. Unless you’re publishing an e-book you’ll have to choose a book binding.* Deciding between hardback and softcover lies at the intersection of finance and marketing. Readers are in transition, …

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Self-Publishing: Book Prototype for Publicity and Advance Sales

So far we’ve talked about the need to hire a book designer and editor. I took the step of developing a prototype for Live Full Throttle: Life Lessons From Friends Who Faced Cancer.  Mine is in a PDF and included the cover, introduction and first chapter, but you could include …

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Self-Publishing: Everyone Needs An Editor

Ask any professional writer about the need for a fresh set of eyes and they’ll tell you it’s essential. I don’t have an editor for my blog posts and newsletters, but when I write long form, whether a white paper, article or book, I always collaborate with one. When putting …

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