Breast Cancer,Inc.: Breast Cancer as an Industry

Since my involvement with breast cancer causes, I’ve become acutely aware of the commercialization of the disease. Looks like this filmmaker is ahead of me.

 

I see that the film will be shown in Richmond, VA on 2/10/12.  My mother-in-law, whose breast cancer metastasized into bone cancer, is buried there. I’m inclined to go up and see the film and the panel discussion afterwards.

The film draws heavily on the book, Pink Ribbons, Inc. Breast Cancer and the Politics of Philanthropy.

Breast cancer advocacy is being transformed from meaningful civic participation into purchasing products.

The pink ribbon has come to symbolize efforts to find a cure for breast cancer. But it has also become a powerful symbol for corporate philanthropy, boosting the image of corporations, that promote products from yogurt to cars, slicing off a portion of proceeds to support breast cancer research. King, a women’s health issues scholar, explores the phenomenal growth of Pink Ribbons Inc.; the annual massing for the Susan G. Komen Foundation’s Race for the Cure 5K runs; and other high-profile events with huge corporate sponsorships. However admirable the effort to find a cure, King argues that it overwhelms efforts to learn how and why women get breast cancer and how it can be prevented. Prevention efforts could help more low-income women who lack the means to pay for treatment. King examines the history of philanthropy and how breast cancer became such a prominent cause, garnering far more support and publicity than other diseases, demonstrating the ability of American women to flex their political and economic muscle on behalf of an important cause. ~Vanessa Bush Copyright © American Library Association. All rights reserved

Book Tour: SoCal to Seattle

After a great book debut at Dilworth Billiards in North Carolina 12/8, I jumped on a flight the next morning for the West Coast to promote “Live Full Throttle” in cities where the International Motorcycle Show is touring.

Long Beach

Southern California was my first stop, and the show in Long Beach is one of the largest on the tour because so many companies have a presence in SoCal.

In addition to signing books and finding distributors for it, I met social media friends for the first time in real life (including moto-journalist Adam Mercado, aka @LeanAngles) shown here.

I saw several marvelous bikes in the “Dream Pavilion”including the Moto Guzzi v7 Racer, which made me swoon a little. I love the looks of a classic bike and of course the Italians are wonderful designers. My friend Neale Bayly, a moto-journalist, tells me it’s a sweet ride too.

 

 

 

 

Friday night I signed books at Yellow Devil Gear Exchange just a mile from the show. Yellow Devil has a terrific concept–a motorcycle swap and consignment shop with some brand new merchandise sprinkled in for good measure. You can find everything from helmets to racing suits and vintage “motorabelia” like  posters and key chains.

San Francisco

After a quick flight up the coast Sunday night, I spent Monday with photographer Christina Shook, who collaborated with me on Live Full Throttle. We brainstormed book marketing while getting pedicures in Orinda (eat your heart out corporate marketing drones in your gopher cubes!).  Later that night, over bowls of chili with friends, I rehearsed my book tour presentation. Thanks to their feedback and suggestions, the reception it got in Portland and Seattle at the end of the week was unanimously positive.

Motorcycle Gear Shopping

In an effort to improve my “big city” commuter skills I took BART (the train) from Christina’s to San Francisco’s Mission District, where I ate breakfast at the terribly-named but deliciously-stocked Pork Store with my friend Joanne Donn (aka @GearChic). Fortunately I didn’t have to make any transfers in my commutes. A lesson for another day.

Joanne then helped me find new Rev’It motorcycle pants at Scuderia West, also in the Mission District. What a treat, having a personal shopper! She knew which brands offer the functionality I need in cuts for my “American” proportions and emphasized the importance of proper fit. It  hadn’t really occurred to me how dangerous my now-baggy gear had become (I’ve lost weight since I bought the gear in 2010), but skid pads slide away from the areas you want to protect when baggy gear meets the pavement. Ouch.

Marin County Cancer Institute

The next day was spent with friends across the bay in Novato, who took me to the Marin County Cancer Insitute, where one of them is being treated for breast cancer. I learned that Marin County is a breast cancer “hot spot,”  which means the incidence of breast cancer per capita is extremely high.

After touring the Institute, I met Cancer Resource Specialist Diane Brandon (pictured right), who enthusiastically placed a copy of “Live Full Throttle” in the resource center and introduced me to the gift shop team, recommending the book for sale there.   I fully expect to see the book in the gift shop soon!

Portland

Another quick flight brought me to Portland, where I signed books at Latus Motors, a Harley-Davidson dealership. My dear friend Nadine, who put me up at her farm and arranged the signing with Latus, ordered cupcakes with pink frosting ribbons from Safeway and we were both surprised when she picked up this cupcake cake instead. I’ve never seen so much frosting in my life!

Latus has a strong community of riders and in spite of rain and cold the week before Christmas, about 20 of them turned out to hear me talk about the Conga rides I’ve taken over the last two summers and the story behind “Live Full Throttle.” As with Long Beach, many of them were social media friends that I was happy to hug in the flesh.

New Friends Facing Cancer

In the middle of my talk, one woman dashed in with fresh news that a neighbor had just that day been diagnosed with cancer and asked me to quickly sign a book so that she could take it to him.

As often happens, one woman bought two books, one for herself and another for her sister.  She had breast cancer a few years ago and her sister has a recent diagnosis.

An oncology nurse, whose father has cancer, surprised herself by crying during my talk. She thanked me for putting her in touch with feelings that her profession has caused her to sometimes repress.

On an upbeat note, I also met a wish grantor for “Make A Wish”  and learned about the training and screening processes she went through to make wishes come true for children with life-threatening illnesses.

I’m grateful for the people and stories that keep coming into and blessing my life. As I’ve said before, motorcycling brought me to the cancer community quite unexpectedly.  I’m here for a reason that is not clear to me just yet, and trust that I can be a channel for good as I continue walking this path.

Seattle

I love traveling by train, so I was delighted to learn that for $51 I could travel from Portland to Seattle on Amtrak’s Cascades line. Here’s a picture from the dining car.

Continuing my big-city commuter education, I jumped on a city bus instead of renting a car or hiring a cab to get to the apartment I had rented in the Lakeside area of Seattle. I find mass transportation to be sooooo convenient (and cheap). I wish my city, Charlotte, had a more complete system. We have a meager bus service and a tiny line of light rail. That’s it. I digress.

Speaking at the International Motorcycle Show

Saturday morning I opened the show with a talk on recommendations  for newbie riders. After all, three months after I passed my licensing course last year I set off on a coast-to-coast journey, and repeated it this year, returning unschathed both times.

Since these trips involved fundraising with my Conga friends, I talked about traveling with a pink bra strapped across my bike’s windshield and gave some of the back story of “Live Full Throttle.” One of the women in the audience burst into tears when I told this story, then returned several minutes later to finish hearing what I had to say. Since she didn’t approach me, I am unsure what provoked her tears, but I bet was related to cancer.

West Coast Book Tour Schedule, December 2011

Thanks to everyone who came out to Live Full Throttle’s debut at Dilworth Billiards. Great pictures here by my friend Terry Pittman.

The next morning I jumped on a plane for my West Coast tour. Please find me and introduce yourself!

Friday, December 9, Yellow Devil Gear Exchange signing books from 6-8

Saturday and Sunday, December 10-11 International Motorcycle Show (IMS), Long Beach with the WRAPTER booth

Thursday, December 15, Latus Motors  4:00-6:00 pm (870 E. Berkeley St., Gladson, OR) (Portland area)

Saturday, December 17, IMS Seattle 10:30 am  (Convention Center)

Saturday, December 17 at Ride West BMW 2:00-4:00pm  (8100 Lake City Way NE, Seattle, WA)

Live Full Throttle Book Debut!

 

 

 

Please join me as I launch  Live Full Throttle: Life Lessons From Friends Who Faced Cancer. 

• When: Wednesday, December 7, 2011 from 5-7pm
• Where: 300 East Tremont Ave Charlotte, NC 28203 Dilworth Billiards

After riding my motorcycle through 25+ states with a pink bra strapped across the windshield for breast cancer causes, I’ve collected a lot of wit and wisdom about life from friends who faced cancer.

Drop by Dilworth Billiards any time from 5-7 to hear some of my friends’ stories. I’ll run slides from this year’s roadtrip on the wall and bring plenty of copies of the book.

Napoliltano’s will be there with Italian fare like paninis, pasta fagioli, minestrone and tuscan white bean soups, and chocolate ravioli for dessert.

If the weather permits, hang out around the koi pond in the courtyard or stay indoors and pick up a cue stick. Dilworth Billiards has been a great supporter, having hosted Think-Drink-Eat-Pink before I left for this year’s roadtrip.

I’d love to see you, whether you buy a book or just come to wish me well. Nothing formal; leave your tiara at home but bring a friend or co-worker.

 

Book Tour with the International Motorcycle Show

I’ll be following Progressive’s International Motorcycle Show this season as I introduce audiences in twelve major markets to my book, Live Full Throttle: Life Lessons from Friends Who Faced Cancer. Here’s the show schedule:

• November 18-20 San Mateo, CA
  

  Tamela speaking at the 2010 International Motorcycle Show

• December 2-4 Dallas, TX
• December 9-11 Long Beach, CA
• December 16-18 Seattle, WA
• January 6-8 Novi, MI (near Detroit)
• January 13-15 Washington, DC
• January 20-22 New York, NY
• January 27-29 Cleveland, OH
• February 3-5 Minneapolis, MN
• February 10-12 Chicago, IL
• February 24-26 Charlotte, NC
• March 14-17 Daytona Beach, FL

Speaking at bookstores and motorcycle club events

While I’m in each of these fair cities I’ll be signing books and speaking about what I’ve learned about life after 25,000 miles across 32 states and 3 Canadian Provinces on my BMW motorcycle.

If you live near these cities I’d love to talk to your club. Perhaps you have a favorite book store you’d like to recommend I contact for a signing? Motorcycle dealerships often host authors with moto-themed books, so please let me know if your favorite dealer might be interested and I’ll take it from there. Cancer support groups have been interested in talking to me about the book, so please let me know if I should contact any of them in your region.

If you’re planning on attending one of the shows please look me up. I’m easy to find on Twitter: @TamelaRich  and Facebook and GooglePlus.

Summer on the Road for Breast Cancer Causes and a Book

I’m riding my motorcycle across 20 American states and 4 Canadian provinces through July 28 raising money for breast cancer causes with other American and Canadian motorcyclists .

While on the road I’ll also be interviewing women motorcyclists who’ve battled cancer for a book I’m writing called Live Full Throttle: What you can learn about life from women who’ve survived cancer.

I took a similar trip last summer and managed to keep my clients projects moving and I’m equally committed to keeping the plates spinning this year. Please be a little patient as I return phone calls and emails with some time delays…but always within 24 hours. Most of my time will be spent in Mountain and Pacific time zones.

Check out my itinerary here and let me know if I’m in your town so we can grab a cuppa.

Please support my causes generously. One woman in eight is affected by breast cancer.

The Tradeoffs Road Trip Give-Back Partnership

HELP! I need a non-profit/charity partner on this summer’s Tradeoffs Road Trip.

I’ll be going coast to coast interviewing financial traders for the book I’m co-writing with Matt Davio, “Tradeoffs: Leveraging the Longs & Shorts of Life.”

I want to raise funds for an organization that helps those who find themselves at the other side of the financial spectrum from the traders. Here’s what comes to mind:

• Low-wage earners (Habitat for Humanity)
• Millions at risk of foreclosure (Neighborhood Assistance Corporation of America)
• Billions who need better financial literacy (Institute for Financial Literacy)
• An organization whose programs include credit counseling along with other essential human services (United Family Services)

I haven’t fully defined the means by which I’ll raise money for the worthy partner, as I’m sure they’ll have great ideas of their own. That said, the corporate sponsors of the trip should be happy to kick in something for a worthy cause in addition to some of the grassroots efforts I can put into play, including:

• Motorcycle riders/clubs sponsoring a leg of the 8000 mile journey
• Sponsored Tweetups
• Side “wagers” on road incidents like flat tires, number of rattlesnakes encountered, whether it snows in SD while I’m at Mt. Rushmore, etc

Please weigh in with a cause or organization that fits the theme of the Tradeoffs Road Trip.

Yes, I Laid It Down

Now that I’m “street legal” I’m motorcycle shopping for the TRADEOFFS ROAD TRIP.

Here’s a little video of me doing the “quick stop” exercise in this past weekend’s course.

Tamela’s “Quick Stop” from TamelaRich on Vimeo.

Let the shopping begin

Yesterday I drove a sweet Triumph Bonneville.  I felt sort of like I’d moved from a Shetland pony to a Thoroughbred race horse in the course of a weekend. I’m no gearhead, but even I know that 865cc means a LOT of engine.

It didn’t necessarily get off to a great start. Pulling out of the dealership, the ultra-responsive throttle on that big engine got ahead of me and, horrors, I laid it down.

Dealing with adversity

You can judge a person pretty well by the way they deal with adversity. Having survived childbirth, teenagers, three tours of duty in corporate America and closing down an unprofitable business, I’ve had plenty of experience. I picked the bike up (by myself, all 495 pounds of it), apologized for the lapse and waited for the berating to begin. Thankfully it was not forthcoming.

The owner of the dealership was concerned about me and shrugged off the broken clutch handle. Nary a raised eyebrow. He pushed the bike back to the shop, got a technician to replace the handle, and off we went for my test drive. This bodes well — if I buy the Bonnie it will definitely be from Mark Engle.

What I like about the Bonnie: it’s a bike I can grow into without growing out of. I like the sweet purr of the engine — don’t try to sell me something that grumbles or whines. Both my feet touch the ground when I’m astride. I know I can pick it up by myself (!) and it’s pretty. There, I said it, “it’s pretty.”

I’m also planning to test drive a BMW G650, a CAN-AM Spyder and a Suzuki V-Strom 650.

Any other suggestions out there, bikers? Remember, I’ve got a 28″ inseam and a cruiser is bad for my back. It’ll have to be a standard or touring bike.

Announcing Tradeoffs: The Road Trip

Those who subscribe to my newsletter got the worldwide announcement first: I’m writing a book and promoting it with an 8000-mile, 19-state road trip!

Tradeoffs: Leveraging the Longs & Shorts of Life

Financial trader Matt Davio and I will use the language and practices of those who trade for a living to frame life’s tradeoffs: time for money, freedom for convention, risk for reward, and money for goods and services. Matt’s been interviewing subjects on his website for about six months now, and I’ll do my part from the road (mostly).

Every week I’ll be video blogging about where I’ve been, who I met and what I’ve learned.

In a post-meltdown world where so many people feel the stakes are higher and the margin for error more narrow than ever before, Tradeoffs will introduce a general interest reader to how traders view “scalp,” “swing,” “directional,” “fade” or “breakout” trading setups, how they mitigate risk, and how they live with the outcomes of their trades to do everything from choosing a career, mate and preschool, to helping a parent deal with end-of-life decisions.

Traveling America’s most storied highways

From NC I’ll travel through TN and AR to pick up what’s left of the old Route 66 beginning in OK. I’ll travel through TX, NM then veer north in Kingman, AZ to take in the Hoover Dam en route to Las Vegas for a layover with my parents and sister.

From Vegas, I’ll head west-northwest via the legendary Pacific Coast Highway to Eugene OR. After a layover with my co-author and his family in Bend, OR, I’ll head to Denver, CO to visit friends before heading east.

On the way back I’ll visit Mt Rushmore and Crazy Horse monuments, interview executives at the CME Group in Chicago, then head south to a suburb of Columbus, OH where I’ll visit with my brother (who rides BMWs) and his family.

The final leg of my journey will carry me through the West VirginiaTurnpike (Blue Ridge Mountains) and western VA before landing home in Charlotte.

That’s at least nineteen states, three time zones and a good 8000 miles.

Along the way I’ll frequent Diners, Dives and Drive-Ins and other famous Roadfood joints and occasionally couch surf with the community of financial traders who follow me on Twitter and my blog. I’ll include videos in my blog a couple of times a week and tweet daily. Most people will never take a trip like this, so I’ll do my best to bring you along (in the virtual sense).

Want to be interviewed, host an event or suggest a layover?

Want to sponsor part of this great adventure or know a company that might? Here’s what we’ve come up with so far:

• Motorcycle and gear sponsors
• Hospitality sponsors (food, hotels)
• Petrol products sponsors (fuel, oil)
• Related products: brokerage, mobile trading platforms, financial newsletters

And clients, I’ll be able to work from the road. I’ve got your back — even from two time zones away.

SPAM Tweetup

Looking forward to seeing anyone who wants to talk about SPAM in Charlotte Weds, November 11 at 11:30 :

• Who decides when spam is officially SPAM
• Making sure you’re not mistaken for a spammer
• Best practices for email marketing (including newsletters)
• How to handle spammers

By nature, a tweetup is informal, so drop in at Mama Ricotta’s and meet some great tweeple. Not tweeting yet? This group might convince you to give it a twhirl.

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