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Business Writing

Case Study: Before & After

From time to time I'll show you how I get from first draft to finished product. This post shows how the finished product of a business-planning download ended up (after a verbose and rambling start).

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CAN-SPAM compliance

Download my handy, one-page checklist for staying in compliance with the US federal law that governs all commercial email.

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Less is More

LESS is MORE. Did your newsletter subscribers sign up with the belief they'd be getting a monthly coupon and now you're pummeling them with daily exhortations to BUY NOW? You're probably shooting yourself in the foot.

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Visualizing a Trillion Dollars

...see how, starting with one Benjamin, you size up $10k, $1m, $100m, $1b and finally $11t. Brilliant.

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Whole-Brain Communications

model with open skull showing parts of brain


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LinkedIn Answer on Business Planning

I have a download of right-brained business planning exercises for free download at my website. Also, on the homepage is a PPT of a presentation I gave on the topic.

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Kill your Darlings

Postal rates go up in May and there's even talk of cutting service back to five days a week. Talk like this fuels desire for e-communications,

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Connecting the Dots

I'll be the featured speaker this month, talking about one of the things that gets under my skin: unsolicited newsletters. What makes so many people think that just because they have my email address I actually want their newsletters?

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