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Business Writing

Shorten those Subject Lines

Before you hit "send" on that fabulous newsletter remember, email domains often limit the number of subject line characters they display in the inbox. Bottom line: go for the lowest common denominator (38 characters).

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Your Reputation as a Spammer

In a study by Merkle, the main reasons subscribers choose to opt out of email programs, are perceived irrelevance (75%) and sending too frequently (73%). If 75% of people hit the "Spam" button instead of "Unsubscribe" you're a spammer.

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Clean Energy and National Security

I'm helping Ian Thomson, Co-founder of CleanTechies.com as he looks for existing data, contacts, leads or reference material that demonstrate a strong correlation between clean/domestic energy and global security.

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Visualizing the Mortgage Meltdown

This 10-minute video effectively encapsulates the mortgage bubble and subsequent financial meltdown. One thing struck me as funny, though, and that is how to depict "irresponsible homeowners" graphically. Mr. Jarvis chose to do it in contrast to the "responsible homeowners" who had one child and a dog. The irresponsible ones had a load of children, smoked cigarettes (or something) and no pets. I'm still running that through my politically correct filter.

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Field Organizations Run Amok

I've been on both sides of this equation. Working for the parent organization that owns the brand, I know everyone in the field thinks they're a marketing genius and corporate/home office is just there to get in the way. Working for the field organization I know how long it can take corporate know-it-alls to get out of their never-ending meetings and get something done (for a change)!

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Regulatory Purgatory

How's a financial representative to compete with so many businesspeople in less-regulated professions who send e-newsletters and blog about their work?

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SPAM “Arms Race”

The rise in Bacn led to the development of a service called "other inbox" which separates Bacn from real-people-email. With other inbox you can open that notice from your bank when it suits YOU, instead of having it glare from your inbox while you're trying to do the work that generates the check that pays the overdraft.

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Merging Postal and Email Addresses

OK, you have a file of your customers' physical addresses and you want to enjoy the efficiencies and effectiveness of email marketing to them. How?

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Into the Ditch

woman with binoculars

But it swerved into the ditch when it ran stories on a Hollywood actress, why Americans go to movies in a recession, and worldwide beach vacation spots.

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Laryngitis, LinkedIn and Me

More correctly put, I whispered my way through it. Laryngitis. It helped that people wanted to know about CAN-SPAM compliance -- audience members shushed each other so they could hear me croak away.

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