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Business Writing

Financial Word Clouds

Catching up on reading this weekend and came across two great word clouds in Pat Allen's Rock The Boat Marketing blog.

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CAN-SPAM Clarity

The  recent Ninth Circuit Court of Appeals decision surprised me.  In it, the judges touted the "beneficial aspects" of email marketing. WOW.

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Play Piano, Outrun Mean Dogs: All in your Brain

Turns out my parents could have saved the money they spent on a piano.  I could have learned to play almost as well in my imagination.

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Papal White Paper

Papal encyclicals don't normally hit my radar. But this summer, when the Vatican released what some called a papal white paper on economic globalization and ethics, I took note because of the subject and the fact that so many people ask me "What's a white paper?" Since so few white papers garner any publicity, I'm commenting on this one, released prior to the G8 meeting in Italy.

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When to Facebook, What to Facebook

With every new technology there are those who are already there, those who are in transition, and those who are defiant to it. Unfortunately time is not on your side, the new usually always beats out the old and even the most stoic convert eventually. Remember cell phones?

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Why Outsource Newsletters & Email Campaigns?

After June's speaking engagement, members of Charlotte Professional Saleswomen and Entrepreneurs (CPSE) have been in touch with questions about email and newsletter marketing.  Since we ran out of time in person, this post is fourth in the series of online follow-ups.

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Beware the Fart Joke

“Good smells, such as fresh bread, make people kinder and more likely to help a stranger; bad smells, like farts (the experimenters used fart spray from a novelty store), make people more judgmental. Keep this in mind when delivering that opening your presentation with a joke.

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Set the Hook

What's she talking about? "Women are faking it in bedrooms all over America. When my husband says, ‘Can you believe how much better this is?’ I say, ‘Yes, honey, it’s amazing,’ ” one woman told me. 'I really don’t see that much difference, but he’s so happy, I just pretend to'.” Answer: Hi-def TV.

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e-Newsletters: Track Them, You Must

Yesterday a client called for my input. She wants to move her ad-sponsored printed newsletter clients over to an ad-sponsored blog and wanted to check her logic with me. She asked why I bother to publish both a blog and a newsletter.

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More Word Cloud Love

As a student of whole-brain communications I love a good word cloud. Here's one from today's presidential speech in Cairo.

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